2020 Nissan 370Z 50th Anniversary Edition Gets ’70s-era 240Z Throwback Color Scheme

We’ve updated our gallery with live images from New York, with the anniversary 370Z sitting next to its, admittedly, better looking predecessor – or so we think.

The Datsun 240Z made its U.S. debut a half a century ago and Nissan is marking the occasion by unveiling the 2020 370Z 50th Anniversary Edition.

Set to debut at the New York Auto Show later this week, the 370Z 50th Anniversary Edition pays tribute to the #46 Brock Racing Enterprises 240Z that won multiple SCCA National Championships with John Morton behind the wheel.

The special edition is based on the 370Z Sport and has a two-tone livery that mimics the BRE race car. Customers can order the Z in white with red accents or silver with black accents.

Regardless of which is selected, all 50th Anniversary Editions will have contrasting paint on their hood, trunk, mirrors and A-pillars. The model also boasts side stripes, 50th Anniversary badging and special 19-inch alloy wheels with red accents.

The interior largely carries over, but designers installed a handful of special touches. These include an Alcantara-wrapped steering wheel with a contrasting center stripe. Elsewhere, there are leather and suede seats with unique stitching and embossed 50th Anniversary logos. The seats are also heated and offer four-way power adjustment.

Other special touches include dark chrome accents and synthetic suede door panel inserts. Buyers will also find Z-branded door sill plates, an 8-speaker Bose audio system and a 50th Anniversary logo on the tachometer.

Power comes from a familiar 3.7-liter V6 engine that produces 332 hp (248 kW / 337 PS) and 270 lb-ft (366 Nm) of torque. It is connected to a standard six-speed manual transmission with SynchroRev Match technology, but a seven-speed automatic is also available. Regardless of which gearbox is selected, both send power to the rear wheels through a limited slip differential.

The 370Z 50th Anniversary Edition will go on sale later this month, but there’s no word on pricing. However, it will undoubtedly cost more than the original Datsun 240Z which had a base price of $3,626.

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  • Honda NSX-R

    The 50th anniversary of the Z car should’ve been celebrated with a new generation Z car, not this nonsense.

  • Six_Tymes

    350Z was the latest best. less bulbous looking

    • gbmike25

      Yup, I had one new in around 2005 and kept for 5 years, couldn’t wait for the next model…. Then this God awful ugly rendition replaced it so moved to Camaro.. Now on my 4th.

  • Liam Paul

    wow that is so pitiful for Nissan, that stickers is the best they can come up with , smh

    • Pissed Canuck

      Even more pitiful, the stickers looks like it came from Dodge.

  • Bo Hanan


  • Bo Hanan
  • gbmike25

    Beat me to it, that was my exact thought as well!

  • Able

    They really REALLY have run out of ideas.

  • Da Only Skid

    Celebrating the last update for the 350Z/G35 platform. Kudos. ;p

    Nissan has fallen to pieces. Everything is antiquated or ugly.

  • Mr. EP9

    Screw you Nissan. You’re just wasting out time. GTFO.

  • UnapolMisanth

    Not only is this cray-lazy, it is appallingly stupid-looking.

    Bad taste is much older than 50 years, and seems to be the only thing they are paying tribute to. So what’s with the “anniversary” nonsense?

  • Scott K

    When I see the two stripes on the side, all I can think of is the logo Dodge has tried using for their vehicles.

  • Dude

    The 370z is still a good car with a NA V6 and MT. All things becoming more rare. And they’re very cheap.

  • Alexandro Pietro

    Rivalry with the Supra?

  • Taegon Lewis

    I’ll give Nissan credit; at least, they remembered the Z’s and GT-R’s birthdays.

    (Oh, who am I kidding; Nissan doesn’t care about the Z and GT-R, anymore.)

    And, it’s a shame. Both, the Z34 and R35 are still good/decent performance cars, in their own respective categories; despite, their age. But, the duo’s biggest flaws ARE their age, and outdated styling/hardware/chassis.

    And, due to modern-day consumers, focused on crossovers and anything Hybrid/Electric/Plug-In; there is a lesser chance of Nissan, updating the Z and GT-R. (That; and, negative-to-0% chances of the Silvia coming back, with it’s bigger siblings.)

    Meaning = Nissan would rather spoil the Leaf and Juke/other crossovers *shutters*; than, updating the two remaining sports-cars (R.I.P. Silvia/240SX) that made the Japanese automaker admired, from the eyes of young/fun-loving car enthusiasts.

  • SteersUright

    How does this not make fans of Nissan sports cars just sad? Anyone remember when the 300zx Twin Turbo launched? One of the most beautiful cars I had ever seen and with record setting performance. That evolved in this contraption? Nissan, please, its time to pay much more respect to your historic Z car and totally revamp in already.

  • DHG2605

    They are still making these???

  • nastinupe

    Fitting… since the 370 looks like it was designed 40 years ago.


  • Andrew Ngo

    Just let it die….nobody is buying an outdated sport car.

    • Andrewthecarguy

      Right?!?! And the atrocious colors are weird at best. Not even slightly attractive and there is NO retro connection AT ALL. WTF Nissan???

  • This iteration should have died the painful death years ago.

  • SteersUright

    No thanks. Kill it already please.

  • TheBelltower

    How is this vile color combination a “throwback?”

    • Nick099

      Did you suffer through the 70’s?


      • TheBelltower

        Oh god yes. “Suffered” is accurate. My family had a 1974 mustard colored Pinto wagon.

  • Nick099

    Instead of different paint and decals how about some frickin horsepower????

    If memory serves, the 370z is based on Nissan’s FM platform.

    That platform underpins the FX series.
    The Nissan manged with the FX series what they refused to do with the 370z…a V-8 with over 400 HP.

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