Ford And Mahindra To Develop A New Mid-Sized SUV For Emerging Markets

The partnership between Ford and Mahindra is expanding as the two companies have announced plans to develop a new mid-sized SUV.

Designed for India and other emerging marketing, the SUV will be based on a Mahindra-sourced platform and use Mahindra powertrains. It should also slot between the Ford EcoSport and Endeavour.

Little else is known about the SUV, but Ford’s President of New Businesses, Technology and Strategy said the partnership will “help us deliver a vehicle that will meet the expectations of customers in India as well as other emerging markets.”

Interestingly, it appears more jointly developed models could be in the pipeline. There’s no word on specifics, but Mahindra & Mahindra managing director Dr Pawan Goenka said “Today’s announcement is another significant step in the collaboration between our two companies. Having identified several areas for joint development, both companies will continue to work together to develop products using common product platforms.”

The decision to share platforms and powertrains has a number of benefits as both companies gain greater economies of scale and Ford doesn’t have to spend a ton of money developing a new model from scratch. It also helps to expand Ford’s limited lineup in India which currently consists of six different models including the Mustang.

Ford and Mahindra have been working together for awhile as the two companies formed a strategic alliance in 2017. More recently, the companies signed a powertrain sharing agreement which will see a Mahindra-sourced “low-displacement petrol engine” installed in Ford vehicles beginning in 2020.

Note: Ford Endeavour pictured

  • Stigasawuswrecks

    It’s a shame the new Explorer doesn’t look like this.

    • Jay

      I think it looks fine but this should definitely be added to the U.S. line up.

    • Matt

      Seriously? The Everest looks like a tippy-toed blandmobile from 2005. The Explorer looks far more modern and premium in comparison.

      • Stigasawuswrecks

        The new one looks like it had a botched body kit.

  • Thunderbolt

    Ford has the Ranger to compete with Toyota Tacoma, so Ford should bring this Endeavour here to the U.S. to compete with Toyota 4runner.

    • Matt


    • Rocket

      That’s where the Bronco comes in.

  • erly5

    We all know what happened to the last SUV that Ford underdeveloped for emerging markets. Yes, the atrocious EcoSport was embarrassingly foisted upon the European and North American markets as a cheapskate way for Ford to compete in the small SUV sector. Let’s hope they’ve learned their lesson and the same thing doesn’t happen again.

  • Paul Webster

    Mahindra powertrains….. really??

  • Alex

    What’s wrong with the Puma? As usual with most cars for third-world countries it seems like Ford is making this model to save cash rather than because people in third-world markets actually want it.

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