Ford Files Trademark Application For ‘Mustang Mach-E’ In Europe

Later this year, Ford will unveil its long-awaited, Mustang-inspired all-electric crossover. Details about the vehicle have been trickling out over recent months alongside a handful of teasers, and now it’s emerged the vehicle could be dubbed the ‘Mustang Mach-E.’

A quick search through the European Union Intellectual Property Office reveals that on the 1st of April 2019, Ford filed an application to trademark the ‘Mustang Mach-E’ name for use on “motor land vehicles (excluding scooters); parts, fittings and accessories for motor land vehicles (excluding scooters).” The Dearborn car manufacturer has previously filed a trademark application for the name ‘Mach-E’ with the European Union Intellectual Property Office, only now it has added “Mustang” to the moniker.

The Mustang Mach-E designation pays tribute to the original Mustang Mach 1, but obviously references the vehicle’s all-electric powertrain. However, we don’t know if it will indeed be used on the production vehicle or just a concept. What we do know for sure about Ford’s electric crossover is that it “is going to go like hell,” at least according to executive chairman Bill Ford.

A previously released teaser showcased a rear fascia with obvious styling traits similar to the Mustang, including the aggressive taillights. Ford has also offered the world a glimpse of the vehicle’s front end, which features a bright blue Mustang badge.

Details about the vehicle’s powertrain, including the size of its battery pack and how many electric motors it will have, are still unknown, apart from the fact that, according to Ford, the electric crossover will have a range of 370 miles (600 km).

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  • StrangerGP


  • exeptor

    How is this a crossover is beyond me!

    • Rocket

      The same way an X4 or GLC Coupe are considered crossovers.

  • roy

    That’s Audi etron

  • adambravo

    I would be surprised if Ford slapped the Mustang name on a crossover. A more likely scenario is that the Mustang Mach-E is the previously referenced hybrid variant of the Mustang with “V8 like power”.

  • ErnieB

    Not digging that front end at all..

  • Mr. EP9

    How about the Mach-E instead? If they were going to add Mustang to it, it should look like a Mustang and by “look like a Mustang” I don’t mean some crossover abortion trying to masquerade as one. This is probably going to be as ugly as the “Blazer.”


  • Perry F. Bruns

    How did they NOT call this the Ford Maverick? If ever a name applied to an SUV, it would be for a Mustang-based one.

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