BMW’s Chief Executive Reportedly In Danger Of Being Ousted

It is claimed that BMW chief executive Harald Krüger’s job is far from secure as the carmaker looks to shift towards electric and autonomous vehicles, Auto News reports.

People reportedly close to discussions within BMW, including some supervisory board members, are said to be raising questions about whether he is the right choice moving forward. Krüger’s current tenure at the head of the brand ends next May and an announcement regarding his future is reportedly due in June or July.

“There are doubts about Krüger’s perspectives as CEO of BMW — internally and externally,” Metzler Bank analyst Juergen Pieper said. “Results of the past four years are mixed, profitability is turning down quite substantially,” and “there are no clear strategic signals.”

Also Read: Daimler Sees An Opportunity To “Pool Our Technological Resources” With BMW

Krüger took up his post at BMW in 2015 but has allegedly failed to stamp his authority on the management board. It is thought that the company is struggling to agree on technology spending and new partnerships moving forward.

Of particular concern within the company are the limited number of partnerships that are being pursued. While BMW did merge its car-sharing business with Daimler last year, some within the brand reportedly want to see more partnerships formed in the belief that this will hold the Bavarian giant in good stead moving forward in the age of electrification and autonomy.

BMW was once considered a leader in electrification when it unveiled the i3 back in 2013, well ahead of its premium competition. However, a lack of new electric vehicles from the company has seen it squandered its lead, with the likes of Audi, Mercedes-Benz and Jaguar also releasing electric SUVs aimed at competing with the Tesla Model X.

  • charlotteharry57

    For starters, he needs to stop introducing a new model a week (or more).

  • ME

    Harald Krüger needs to walkout with the head of design as well.

  • PK

    is bmw an accident waiting to happen at this point????

  • Navigator Navy✓ᵛᵉʳᶦᶠᶦᵉᵈ

    Well, GM may welcome him with open arms to help disseminate its electrification vehicles to a broad range of audience just to ax the model like the ELR, CT6-plug-in Hybrid, Volt, and Escalade Hybrid, Tahoe Hybrid, and Yukon Hybrid.

  • Nick099

    The I8 was a well-received car…by the automotive press. The performance and technology were cutting edge. The chassis utilized an amazing amount of carbon fiber. The handling is astounding..all for relatively cheap dollars. Yet the depreciation has been astronomical. Why? One answer is while the press loved it, the buyers did not. Not really sure why. I may pick one up at the current deflated prices.

    • Steel Punk

      It had the worst of both worlds. A 3-cylinder engine and jack all electric range. It wasn’t even that fast.

      • Nick099

        They corrected the all ev range. 0 to 60 at 3.8 ain’t slow. After all, over 400 hp combined in a 3300 lb car and awd is pretty good.

        • Steel Punk

          I remember the official 0-60 being 4.5 seconds or something but i just checked and magazines were testing it below 4.0 seconds. So I guess it is quick enough. They look pretty cool. Was just never exciting for me.

          • Nick099

            Yeah, I know what you mean. but I just saw one in a dark color. Beautiful interior.

            I don’t know, maybe it’s growing on me.

  • Vassilis

    BMW is going from bad to worse. Electric and autonomous? For what used to be the king of sweet engines and fun cars to drive? So disappointing.

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