Nissan Moves Infiniti’s Global Headquarters From Hong Kong Back To Japan

Following the announcement that it will cease UK production this year and withdraw from Western Europe in 2020, Infiniti continues to go through significant changes.

Nissan has announced it is relocating its luxury brand’s headquarters back to Japan from Hong Kong. The company was based there since 2012 in an effort to better understand the Chinese market and evolve its unique brand identity. Infiniti’s Hong Kong office currently has about 180 employees.

Also read: Infiniti To Build Its First New-Age Electrified Vehicles In China

The move is aimed at “providing greater efficiencies and enhance collaboration with parent Nissan Motor Co., Ltd. as Infiniti electrifies its portfolio over the next three years,” the company said in a press statement. According to the new strategic plan, Infiniti will relocate its global headquarters from Hong Kong to Yokohama, Japan, where Nissan is also based, in mid-2020.

The opening of Infiniti’s global headquarters in Hong Kong in 2012 in the presence of former Nissan CEO Carlos Ghosn

“The relocation will further integrate Infiniti with global design, research and development and manufacturing functions based in Japan. This connection is crucial as Infiniti ramps up development of its battery electric and e-Power offerings,” reads the statement. The move is also expected to “help increase efficiencies across the business in a hyper-competitive, disruptive industry.”

Nissan says Infiniti will continue to operate independently and develop its unique, premium brand identity while at the same time creating “ more operational efficiencies by sharing architecture, technologies and back-office functions with Nissan Motor Co., Ltd.”

Nothing changes regarding Infiniti’s focus on North America and China, its largest growth markets. The luxury marque will dedicate more resources for its SUV lineup in North America and bring five new vehicles to China over the next five years, and will also work to improve the quality of sales and residual values in these markets.

Moving forward, the upscale brand will electrify its portfolio, discontinue diesel offerings and “focus its resources on its best opportunities” in an effort to become a serious player in the premium segment.

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  • klowik

    Infiniti should have already used the matured Nissan Leaf tech to electrify or hybridized their range to compete with the other luxury brands which just started to go in that direction.

    • DetrinKD

      I don’t think the LEAF powertrain has enough power for what Infiniti needs to have. They need Tesla like range and acceleration.

  • ME

    It was a dumb move to go HK to begin with.

  • Bash

    Home nothing like home
    Nothing like a beautiful home

  • DetrinKD

    Always felt it was odd to move the HQ to China. Uncertainty has done a number on Infiniti and it sucks because I am a genuine fan of the brand and love my G37, but it seems they have been pulled to and fro with all the leadership changes which has seemed to cause major delays in product development. I honestly think Johan did more damage than anything and they have struggled to recover. Hopefully they can out Tesla Tesla with this electric push coming. As a current owner I definitely wish there was a manual Red Sport that I could trade my G37 in for, but I am also intrigued by Tesla but don’t trust the build quality at all. So if they could provide Tesla like acceleration and range and return back to the performance levels of the early 2003-2013 they may be able to pry my G37 6-speed out of my hands… maybe.

  • The irony is that Infiniti are rebadged as Nissans in Japan, so they don’t really have a home market to rely on.

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