Chrysler managed to upset its fans in the United States by not offering the 300 SRT performance sedan in its home market.
Australia, New Zealand, and Middle East markets get it but North America does not. It was and still remains a curious decision from Chrysler given the success of the Dodge Charger SRT 392 in North America — not to mention the Charger Hellcat. Well, Chrysler is now trying to make amends with fans of quick American sedans by introducing the SRT looks on the range-topping 300C.
Yes, you read that right: only the SRT looks will make it to the U.S. market Chrysler 300C in the form of a Premium Appearance Package. The 469 horsepower 6.4-liter Hemi V8 will continue to remain forbidden fruit for American buyers of the 300 sedan.
Essentially, what Chrysler is doing is expanding the availability of the Sport Appearance Package from the 300S to the 300C top-of-the-line model, changing the name into Performance Appearance Package in the process.
The pack costs $695 and adds the SRT-styled front fascia, LED fog lights, and SRT-styled side sills. It’s a small update but one that brings the Chrysler 300C closer to the 300 SRT from a visual standpoint. At least U.S. buyers will now get the chance to combine the SRT looks with a standard V8 engine, even though it’s the “wrong” eight-cylinder power plant.
The 300C’s 5.7-liter HEMI V8 engine remains untouched and continues to deliver 363 horsepower and 394 lb-ft (534 Nm) of torque. Those are respectable figures but not as exciting as the 300 SRT’s 469 hp and 469 lb-ft (637 Nm) of torque.
While Chrysler hasn’t yet begun advertising the Performance Appearance Package for the 300C, Mopar Insiders reports dealers are already taking orders for the new option.
Note: 2018 Chrysler 300S with Sport Appearance Package pictured in the gallery below