Audi A8 Horch Takes A Virtual Swing At The Mercedes-Maybach S-Class

It was only a matter of time before someone decided to act on Audi‘s rumored revival of the Horch nameplate and try and guess what such a car would look like. The first that has come to our attention is AllCarNews, who shared their vision on Instagram.

The digital suit worn by the A8 adds a dual-tone paintjob and retro-styled wheels. The car also sports a modified rear bumper, special logos on the C pillars and upper part of the boot lid, and slightly revised rear lights.

Also Read: Audi Considering An All-Electric A8, Decision Still Pending

Renderings aside, Audi has already announced plans for “a new, especially luxurious and prestigious derivative” of the A8 last month during its annual general meeting – but failed to provide further information.

Nonetheless, it was only last fall when a report claimed that they might revive the Horch nameplate to be used on a posher version of the flagship sedan. It should be powered by the twin-turbo, W12 engine, yet a V8 version will allegedly be offered later on. Given the high-end spec, performance and size of the car, it will inevitably challenge the likes of the new Bentley Flying Spur and Mercedes-Maybach S-Class.

No official time frame has been provided for the unveiling of the range-topping A8, but, according to the initial report, it could happen in 2020 or 2021. By then, the outgoing A8 will have been facelifted, and a second rendering, coming from the same source, gives it a shot at imagining what the updated iteration could look like.


  • 1st Pic = Lincoln Continental

    • Maximilian Norlande Rabbitt

      My thoughts exactly. “Oh a Contin- wait…what are tail ligh- ohhhhh that’s an A8”

  • Sovereignty

    As current Audi R8 sales are now dwindling against those of sister-company Lamborghini. Audi should spend the investment on niche models that will attract more mainstream consumers to the brand, rather than move into Bentley territory.

    • Enter Ranting

      Especially since Volkswagen owns Bentley.

    • Cobrajet

      This is a niche model and Audi is a luxury brand.

      • Sovereignty

        To people in Europe, Audi is a premium brand.

  • Bash

    Ok, this is doable. Not sure about the percentage of the potential buyers though. I mean -not to compare- but remember the phaeton, great car, but no audience. This could be a similar case here.

    • StrangerGP

      Phaeton didn’t sell because it was a Volkswagen.

      • SetNick

        Which was a shame because the ran well.

      • Bash

        I see your point. True that.

      • Paulbe

        The answer to a problem nobody raised.

    • Mynameis Taylor

      it actually wasn’t a great car. it was a lemon

      • Bash

        That is not entirely correct.

  • sidewaysspin

    Horch is a great brand, sounds great anyway.

  • Merc1

    Huge failure waiting to happen just like the current A8.


  • Hot Twink

    Um, no.


  • Alx

    chasing the GM (gross margin)

  • CarCzarDesigner

    The two tone paint, wheels and garnish is so….American.

    • Cobrajet

      I like it, a return of an era.

  • Miknik

    Just no; The current A8 is no stylistic masterpiece (To me, since the brilliant first gen, it was a constant way to boring), but this makes it plain garish and ghetto bling;

  • JqC

    Best meme EVAAAAAAA

  • JqC

    I’m more concerned about the revival Horch thing. That is a distraction. That’s like launching an all new brand. I have no idea why Audi would need an Audi sub-brand with a higher premium image. There’s just too much of that in VW. Just get on with electrifying their models. Every A8 should be electric. At that level, the really distinguishing move they can make is to really make the thing premium by turning it into a world class EV.

    • Nastinupe1911

      Totally agree. Premium luxury at this point is all an electric premium vehicle with a 500 mile range and 15 minute charge time. That is worth paying $150k for. Not additional leather and a bespoke color palette.

      • Cobrajet

        Having 15 min charge time is only a premium for an electric car. You can get that range any cheap petrol car for much less time.

    • Cobrajet

      Making something fully electric is not going to make more upmarket for ever. Everything will become electric and then premium cars won’t be able to distinguish themselves much as they did with a internal combustion piston engine.

  • Enter Ranting

    Giant Jetta.

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