While many fans of the French brand would love to see a modern take on the iconic Citroen 2CV, the company’s CEO made it clear that this won’t happen.
During the company’s celebrations for its 100th birthday, Citroen’s CEO Linda Jackson told Top Gear that they are not interested in offering retro models.
“We evolve our designs by looking at the past,” Jackson said, “but what I don’t want to do is become a manufacturer that produces retro. I’m not going to produce a new 2CV. That had its time, it was right, but it’s about finding out the next design that’ll be right for the customer.”
Citroen has proven that it knows how to offer distinctive-looking models in every segment so playing the nostalgia card isn’t going to happen anytime soon.
“We do frequently revisit the past,” Jackson added. “When I started at the company we took all the teams to our Conservatoire (Citroen’s historic collection). We sent them off and told them to come back and tell us what is ‘Citroen’.”
“They came back with the chevrons, the roundedness of design, and then they noticed through time that the designs sort of evolve and you see them moving from one time to the next, particularly around lighting structures. Next year, when we launch another vehicle, we’ll evolve our lighting signature again.”
You have to admit that the world needs more quirky-looking cars and while the beloved 2CV isn’t getting a direct successor, Citroen’s boss promises to offer different and innovative cars that have that special ‘Citroen’ touch.