Amazon Looking To Expand Alexa-Enabled Offerings For Car Use

Tech giant Amazon wants its Alexa offerings to grow in the automotive industry, expanding directly into the embedded software systems of vehicles.

“The real North Star for us is to be embedded with all the cars,” said Amazon Alexa Automotive VP Ned Curic in an interview with Autonews. “That’s where we want to get. We’re working very hard to get there because we believe that is the best experience.”

While Curic didn’t say specifically how many automakers are in talks with Amazon about embedding Alexa into their infotainment software, he did mention that we should expect “a significant number of vehicles having access to Alexa” in the next few years.

Until then, first in line are Audi and the BMW Group (including Mini), brands that are committed to connectivity and remote updates.

Also Read: Buyers Want Amazon Alexa And Google Assistant In Their Cars, Study Finds

“We updated our experiences constantly on a weekly basis, and that’s not something the auto industry is used to. When we have embedded experience, it’s quite important that experience is really solid, and obviously there will always be need to improve. We’re working closely with them.”

Then there’s the prospect of having Alexa-enabled software in autonomous vehicles, which Curic believes opens up even more possibilities going forward.

“Whatever happens, autonomous vehicles will give tons more time for consumers to do things inside the vehicle. We see that sort of natural transition. It would be as if you’re sitting on the couch at home.”

Aside from Alexa, Amazon is looking to pounce on the automotive industry in other ways as well. Back in February, the company poured $700 million into Rivian, but not before launching Amazon Auto, a consumer review website.

Ken Block Puts His Ford Escort Cosworth Through Its Paces In The Swiss Alps

Ken Block’s new Escort Cosworth was built from the ground up after his original was destroyed last year.

Watch The SCG Boot In Action During The Brutal Baja 1000

SCG will start delivering the production version of the Boot to customers next year.

It Never Ends: John Cena’s 2017 Ford GT Bound For Auction Once More

John Cena’s infamous Ford GT could soon get its fifth (!) owner in a little over two years.

Watch As Armed Thieves Lead Police On Chase Driving Stolen UPS Truck

Police opened fire on the UPS truck after traffic ended the chase; the end result was four people dead…

People In White Vans Aren’t Going To Kidnap You Or Sell Your Body Parts, Regardless Of What Facebook Says

Shockingly, a politician said something stupid and made matters worse.

Shelby F-150 Super Snake Sport Concept Going Into Production With Up To 770 HP

The high-performance pickup can rocket from 0-60 mph in just 3.45 seconds.

Jetta Brand A Hit In China With 30,000 Sales In Its First Three Months

Jetta had the most successful first three months ever of any new car brand in China.

Lewis Hamilton Checks Out The Mercedes-AMG Project One

The plug-in hybrid hypercar will have more than 986 hp.

LA Woman Got $4 Million Compensation After Sinkhole Swallowed Her Minivan

The 48-year-old suffered a traumatic brain injury and sight issues as a result of the incident.

All-New Chevy Tahoe And Suburban To Debut Later This Month

The Suburban got a star on the Hollywood Walk of Fame and Chevy used the event to announce an all-new model is coming soon.