Buyers Want Amazon Alexa And Google Assistant In Their Cars, Study Finds

A new survey from JD Power has revealed that car owners want their vehicles to use the same brand of voice recognition software which they use in their homes, rather than those developed by car manufacturers themselves.

In-car voice assistants are nothing new, but many automakers, such as Mercedes-Benz and BMW, have been doubling down on efforts to perfect their tech.

However, JD Power’s survey concluded that 76 per cent of car owners don’t want proprietary systems, mainly because they don’t want to learn new technologies and would rather their cars have the same tech they have in their homes, namely Amazon Alexa and Google Assistant.

According to the study, almost 60 per cent of survey respondents said they’d be more likely to buy a new car from a specific car company if it had the same voice assistant as they use in their homes. The survey was sponsored by Amazon and the retail and technology giant is hoping that its data will help convince car manufacturers to incorporate Alexa into their infotainment systems, The Verge reports. A handful of car companies, including Ford, Seat, BMW, Toyota and Audi have announced Alexa integration with their infotainment systems on select models.

Alexa Automotive chief evangelist Arianne Walker says many people are frustrated with existing in-car voice assistants and that consumers often prefer a more “natural and organic way of interacting” with voice assistants than those available on many vehicles right now.

However, many car companies are resistant to ditch their own systems in favor of Alexa and Google Assistant. Why? Well, according to McKinsey & Co., products like these, as well as other technologies, could create as much as $750 billion in new revenue for car manufacturers by 2030. Understandably, they are not willing to let all that money go to outsiders when they believe that they can do the job themselves and, thus, reap the profit.

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  • Netsphere

    let me tell you what i want in my car, nothing, no radio no power anything, no ac no power steering, no sound padding. oh an no back seats. what i do want is rwd and 6 speed mt.

  • Tucker Fitties

    Wonder how much Bezos paid JD Power for this survey and the results. Without a doubt a ton.

    Just revealed yesterday that Amazon records everything at home and lets employees listen in. Goolag is no different, and Apple is spyware too. I don’t give a hoot if car manufacturers offer this trash, but I don’t want it at all in any vehicle just like it’s not allowed in my home. When I drive, I disconnect, and I don’t need to speak with the vehicle, I need to drive it.

    Don’t want CarPlay, Android Auto, or Alexa in my car – and I will buy a crappy 35 year old Nissan Pulsar before I’d buy a car that monitors everything I do.

  • I don’t like most automakers use Apple Siri and not Google.
    You can add Google Assistant by ordering the Roav Bolt. Anker also offers another version to add Alexa.
    I want Android Auto and Toyota refused to support until now. Toyota just added Apple Car Play and Alexa in new models

  • Dark Rebel

    Looks like i’ll only be buying used cars in the future I dont want any of those in my car. Just a simple stereo where I can plug in my sony walkman. My car is my private space just like my home.

  • Stealth333

    If a car comes with Alexa, I’m boycotting it.

  • Netsphere

    just dead weight, unless you live in the hell like climate, or you ruining wheels wider than 8 in or your car is just too damn heavy

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