Honda Cuts Back Production Of Civic And Accord, Acura Is Not Affected – Yet

Honda is cutting back on of the Accord and Civic at its Marysville Auto Plant and Honda Manufacturing of Indiana sites, Motor 1 reports.

Earlier this week, The Detroit Bureau reported that the Japanese car manufacturer was “slashing” production of the Honda CR-V, Accord, Acura ILX, and Acura TLX at its Marysville, Ohio production site.

Honda has since clarified the exact production adjustments it is making, following a statement in April that changes were being made at its Ohio plant.

Also Watch: 2019 Honda Civic Sedan Is A Well-Sorted Package

As of August 1, Honda has temporarily suspended its second shift on Line 1 at Marysville. Current plans call for production on this line to “return in a few years” but, until then, the Accord and Civic that will be primarily impacted by this change.

A statement issued by the automaker says that pausing the second shift at Ohio will also affect the Honda Manufacturing of Indiana facility, as both sites build the CR-V and some CR-V production will be shifted to Indiana. Honda added that the move will “not impact Acura production at this time.”

“To provide a bit of additional context, this change is really about maintaining Honda’s sales discipline and smart management of our business by aligning supply with current market demand and then using this time to update manufacturing capabilities to prepare for new technologies including electrification,” Honda spokesperson Chris Abbruzzese added in a statement. “While market demand continues to shift from sedans to light trucks, Honda remains committed to a robust sedan business as passenger cars remain popular, particularly among young and multicultural car buyers, who are critical to Honda’s future.”

The Detroit Bureau stresses the fact that sales for the Accord have fallen by 5.9 per cent this year, while demand for the CR-V has increased by 2.5 per cent as the reasons for those changes.

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  • NormT

    Both Accord and CR-V sales were down in 2018. That is even with newly redesigned Accord sales dropped.

    • Stephen G

      Whole market seems to be slowing

    • HaltestelleLuitpolthafen

      They don’t fleet dump or discount like they’re going out of business like GM does, Norm.

      • NormT

        Commerical and fleet are a multimillion dollar business. Ask Toyota.

        “…In calendar-year 2017, total commercial and government deliveries by General Motors were more than 296,000 units, the most since 2008. Commercial and government deliveries are now the largest component of GM’s fleet deliveries, following a cumulative reduction of 170,000 rental deliveries since 2014….” automotive-fleet

      • NormT

        “And although Honda has no corporate-level program for direct fleet sales, there are plenty Honda dealers who operate their own. Lindsay Honda of Columbus  explains that “With 14 acres of more than 700 Honda’s in inventory, Lindsay Honda can manage your order and pricing cost effectively, thus passing the savings to you.” Similarly, Don Carlton Honda of Tulsa promises customers “the benefit and tremendous value of our Honda Fleet Pricing while making the process of buying a new Honda vehicle simple and stress-free,” with a website specifically dedicated to facilitating fleet purchases.” The Truth About Cars

  • LJ

    As someone who works in marketing, I can appreciate the effort that goes into these statements that try to spin lower sales into a positive.

  • Steve Cohn

    I remember when the new Accord was introduced, Honda had uncompetitive lease rates, consequently their sales were far off the new Camry that was also just released. Does anyone have more information on this or why the new Accord sales never lived up to Honda’s expectations?

    • Bananarama

      That’s still the case. Honda doesn’t discount their cars very much very often. Toyota is also a major fleet seller whereas Honda does not dabble there.

      A shame, because the Accord and Civic are arguably the best in their classes.
      The who car market is beginning to slump though. Expecting continuous growth just isn’t sustainable.

      • HaltestelleLuitpolthafen

        The Accord and Civic are easily best in class, completely agree.

      • NormT

        And although Honda has no corporate-level program for direct fleet sales, there are plenty Honda dealers who operate their own. Lindsay Honda of Columbus  explains that “With 14 acres of more than 700 Honda’s in inventory, Lindsay Honda can manage your order and pricing cost effectively, thus passing the savings to you.” Similarly, Don Carlton Honda of Tulsa promises customers “the benefit and tremendous value of our Honda Fleet Pricing while making the process of buying a new Honda vehicle simple and stress-free,” with a website specifically dedicated to facilitating fleet purchases.” The Truth About Cars

    • NormT

      The 2018 Accord was a low quality vehicle when it first came out. This from Truedelta from January.

      https://uploads.disquscdn.com/images/1d0a156b853b6440a44a7e808aaf25aa912b4cdfa714884657129a99d1aea09d.jpg

    • NormT

      Honda tends to go cheap to make the vehicle lightweight for initial reviewers and then add sound deadening for road noise and heavier acoustic glass based in complaints.

      “…but this latest generation Accord does not seem to have turned down the volume on road and tire noise.” Car & Driver

      “but the new car is nicely muted, other than some road noise when traveling …” Consumer Reports

      “This car would be 5 stars if not for the insane road and tire noise at highway speeds. …” Edmund’s

      “And lots of logbook entries carped about the road noise and tire slap penetrating the Accord’s many new noise-abatement defenses such as acoustic spray foam in the pillars, unwoven fender inner liners, noise-absorbing carpet, and even the new three-microphone active noise canceling system.” Motor Trend 

      Is this Honda+ comes into play?

  • WalthamDan

    Maybe they could update the front design and eliminate the demented owl face look to it? The side profile is off to. I think they alienated some of their core customers with this model. (or they just moved on to the CR-V instead).

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