The Lincoln Aviator Is A Luxury SUV You Can Be Proud To Own

The 2020 Lincoln Aviator directly rivals some of the finest premium SUVs from Europe, something which isn’t particularly easy. Has the American manufacturer done a good enough job with the Aviator to be talked about in the same breath as the Mercedes-Benz GLE, Volvo XC90, Audi Q7, and BMW X5? Doug DeMuro is here to tell you.

Perhaps the first thing we have to talk about regarding the Aviator is its exterior design. Styling is, of course, subjective, but we think most would agree that the Aviator is one of the most attractive SUVs currently on the market. Lincoln did a masterful job at creating a large and luxurious SUV that looks both premium and sporty. We happen to be particularly fans of its roofline and rear fascia that is dominated by cleared taillights and a horizontal red lightbar.

Also Read: 2020 Lincoln Aviator Starts At $52,195, Loaded Black Label Tops $90,000

In the cabin, the new Aviator appears to be particularly plush, even when compared to its rivals. For starters, the Lincoln features electronic doors meaning rather than an interior door handle, all occupants need to do to open up the door is push a button and swing the door open.

2020 Lincoln Aviator Black Label Grand Touring 5

DeMuro says the interior of the Aviator is very luxurious and filled with high-quality materials. One of the neatest features of the SUV are the inclusion of 30-way adjustable driver and front passenger seats that including various massage functions. The SUV’s leg supports are also adjustable for those who are a little taller than average. Another amazing element of the Aviator is the masterful 28-speaker audio system.

Making the Aviator all the more impressive is that it isn’t particularly expensive as pricing starts at a reasonable $52,195, a full $9,500 less than a 2019 BMW X5 sDrive40i.



    Watched this yesterday. Looks put-together.Luxurious…without being in-your-face like the Navigator DeMuro has me ready to go to the showroom for a test drive.

    • Lonnie L Wimble

      wtf. It is beautiful, and powerful, and totally Merican!

  • Ben

    Its either this or Mercedes’ GLE for a well balanced luxury SUV(IMO). Well done Lincoln, take a bow.

  • Rocket

    I haven’t seen or read a bad review yet. Lincoln hit it out of the park. Cadillac brand managers are already preparing an incentive strategy for the not-remotely-competitive XT6.

    • Lonnie L Wimble

      I am getting one for my girlfriend next month.

    • Dennis Scipio

      Why are people hating on Cadillac? Omg what is so bad about the XT6?

      • Rocket

        Largely because Cadillac is the domestic brand claiming to have the product to take on the Germans, and the XT6 does no such thing. Heck, it barely takes on the Telluride. It doesn’t help that it’s actually priced higher than the Aviator in base form,. The drivetrain alone puts the Aviator in a different class, and that’s before comparing interiors.

        • Dennis Scipio

          But the Telluride is supposed to be a class below the XT6, it’s not a luxury vehicle.

          • Rocket

            The operative words be “supposed to be a class below”, because anybody cross-shopping the Telluride and XT6 will likely be surprised at similar they are in terms of features and luxury. With the Palisade, possibly more so.

            Yes, I honestly believe Lincoln hit it out of the park. The automotive media has been no friend of Lincoln (they brought a lot of it on themselves by phoning it in for decades), and yet they can’t stop gushing over the Aviator. I’ve owned every make of German car, and I was blown away by the interior. It really is as nice or nicer than anything out of Europe, and nothing wearing a domestic or Japanese badge comes close.

          • Dennis Scipio

            Okay, I respect your opinion, I’m sorry if my comments seemed a bit negative, I do really like Lincoln’s designs as of recent, it’s just that I didn’t initially understand why this vehicle deserves to be praised, and rightfully so. I just thought given it’s on the same RWD platform as the 2020 Ford Explorer, i didn’t respect the Aviator when I first saw pictures of it compared to now.

      • Shelby GT500

        Transverse engine, FWD platfotm, old V6

        • Dennis Scipio


    • Merc1

      The XT6 will have the discount price stamped on it at the windshield when it comes off the assembly line.



    What’s so proud about driving this car? SMH, you Americans

    • Rocket

      It’s fine if you don’t get what Lincoln is or where they’re going. Many won’t. But there’s no reason to criticize those who do.

    • Enter Ranting

      What awesome country are you from, jackass?

      • Thetruthísntalwayspopular

        Probably one that isn’t shooting up their high school kids. You?

        • James Denz

          You’re not very familiar with the USA apparently. I wouldn’t be prouder to be from any other country. Envy is what makes most that disrespect the US write such things. Freedom and Liberty rule here. Not so much in most other countries.

          • Thetruthísntalwayspopular

            I’m very familiar with it. I lived there for 5 years. No one is jealous of your health system and murder rate – believe me.

  • Thetruthísntalwayspopular

    The exterior already looks extremely dated. The interior is nice, but this thing really won’t worry the Germans or Lexus. It’s simply not progressive enough.

    • Lonnie L Wimble

      you are stupid. It is totally beautiful.

      • Thetruthísntalwayspopular

        I’m stupid because I don’t like this dated mess? You’re an idiot. It’s a generic mix of other vehicles and brings nothing new to the market. You’d literally need to be a Lincoln fan to pick this over anything else other than an XT6, which is equally dated. Go F yourself, you [email protected]

        • James Denz

          I’m no Lincoln fan but I know a successful design when I see it. It will be Lincoln’s best seller.

          • Thetruthísntalwayspopular

            That’s like saying yoko onos new single will be her biggest hit. Of course it will be Lincolns best seller, but when the bar is THAT low, you can only go up?

    • Shobin Drogan

      Looks are subjective, but the Lexus LX/GX, BMW X7/X5, Merc GLE, and Audi Q7 simply do not have the classy look this car has.
      Apart from maybe range rovers, the competition look like soccer mom cars.

      • Merc1

        Get your eyes checked. The front of this thing is not too good looking.


        • Shobin Drogan

          Oh wow sorry man, youre right homie, my bad. dude, you’re clearly right, its super ugly, my bad!

          Is what you’d hope i’d say, but i disagree. lmao

          • Merc1



      • Thetruthísntalwayspopular

        Lol. It’s always hilarious to me how certain Americans, think Lincoln will trouble the likes of BMW and Mercedes..let alone Range Rover. The delusion is real.

      • SteersUright

        Disagree, I’d get an X7 in a second over this. Have you seen the interior in person? Its a stunningly beautiful place to be and also seems extremely well put together with gorgeous materials. That said, this Aviator is still awesome given the vast price difference.

  • Subi-Rubicon1

    Lincoln absolutely did a fantastic job with this Aviator. The exterior suffers a little for me, especially the rear. The interior looks well executed. The German luxury brands really don’t have much to worry about though, at this price point cachet does more than anything.

    • SteersUright

      Its the rear lights, they look so early 2000’s Altezza style. Truly need to be redone ASAP.


    this thing should be available in europe, replacing ford’s terrible vignale

  • MarketAndChurch

    This and the Volvo XC90 are two of the prettiest CUV’s out there, regardless of price or segment.

    • MisanthropyToo

      Pick the BEST colour for this and park it beside a white or black XC90 and suggest they are in any way comparable in appearance…

      The XC90 simply eviscerates the Aviator in any catgory that involves…well anything. It is like comparing a “Woody” Caravan to a Pacifica. Both are intended to address some of the same issues but the ethos of design and execution are seemingly light-years apart.

      I still agree that there is a lot of Range Rover in it…but those guys have their own throwback issues to worry about (Notably the odd angles on the underside of the bumpers that always exist to accommodate their legendarily steep approach and descent capability…as useless as this may be in the real world) Why copy them?

  • 85ZingoGTR

    I absolutely love the destination (all red) interior theme in the black labels trim for these Lincolns. I get a complete nostalgia moment when I see them. Our 88 Caravan growing up had an all red interior like that. I can say the same for the Rhapsody (all blue) interior theme in the Continental too. Reminds me of our two Buicks. I wish companies would make these colors available again not just the same black, tan, or gray interiors all the time.

  • Joe E

    THIISSSSSSS model (to speak like DDM) will determine whether the entire Lincoln brand is worth keeping around.

    Like others have said in this thread, cachet matters in this class. Not RWD, not HP numbers, not even interior quality (sadly). It’s all about the badge on the front for soccer moms lookin to stunt.

    Lincoln has been so dormant the past 25 years that it really could go either way. But if, despite bringing their absolute best game with this Aviator, the sales needle doesn’t move much, there is no hope for material growth in the brand.

    • TheBelltower

      “Lincoln has been so dormant the past 25…”

      You’re being generous. Lincoln has had a couple moderately successful vehicles since the 80s. My parents had a pretty nice 1990 MkVII. But Lincoln hasn’t had something honestly competitive since the 1960s Continental. They’ll win people over with the Aviator, little-by-little. And if they follow up with other vehicles that are as good or better than the Aviator, this brand could be completely turned around within 5-7 years.

  • robotlogic

    Not enough sidewall on those wheels. While I think they look fantastic, I know potholes will eat those rims alive!
    Get road hazard protection, all that weight on those rubber band tires is a ticking time bomb.

    • SteersUright

      Hardly a rubber band and the latest suspension tech can handle big wheels well. That said, these are optional and the biggest they offer. Plenty of smaller wheels to choose from and I, like you, would go for 1″ smaller for a better ride.

  • Exotics

    Be proud to own a large gas guzzling SUV in 2019 that emits toxic pollution into the atmosphere all living things thrive on to survive and retain your large negative carbon footprint for the planet and future generations.

    Be proud when everyday you walk outside and the temperature is scorching hot in winter. You ask “Why is it so hot?” As you start your flintstone lincoln.

    • SteersUright

      You’re not wrong but, who is putting any pressure on commercial aircraft, trucking, ocean liners & cruise ships and manufacturing? Commercial air travel alone pollutes immensely.
      That said, in todays day and age, every single car should’ve been a hybrid by now. The tech is proven, performance doesn’t seem to suffer much (NSX, LaFerrari, various Porsches, show that) and the emmissions are nearly halved.
      Jury is still out on pure electric due to emissions created by mining for battery materials, production of electricity, etc.

    • James Denz

      Scorching hot in Winter? Even the most insistent global warming fenatics aren’t predicting that LOL. I sure hope you’re being sarcastic. Otherwise you’re seriously mislead by who knows who. Of course you’re aware of Barack and Michelle Obama’s new coastal sea level $15 million mansion. They apparently aren’t worried about sea levels rising.

  • TrevP

    Lincoln knows what their doing. Gorgeous.

    • Bo Hanan

      It just makes Cadillac’s offerings look like Chevy’s with extra bling….. Oh!

    • Smith

      It’s a FORD and FORD does not know what they are doing, they keep reviving Lincoln when the brand issued an order many years ago …. do not resuscitate!

      • TrevP

        Wtf are you talking about? With that logic there should be no Cadillac, Lexus, Buick, Infiniti, etc. Do you even know what you are saying? We all know Ford makes Lincoln but open up your eyelids because this is the BEST execution of a vehicle from its sister brand.

    • James Denz

      I totally agree. This will be Lincoln’s best seller. Good job Ford!

  • SnakePlant

    Literally took traits from the Range Rover, the Range Rover Sport, and the Range Rover Velar.
    There is nothing “Lincoln”-looking about that. The new Navigator is a far better “Lincoln”-looking vehicle, IMO.
    One quick look at that Aviator especially the one above [and those wheels] says RANGE ROVERRRRRRR.
    However, that’s exactly why it will sell well.

    • Michael_66589

      Why always when american car gets better quality it lost unique and good styling ?

      • SnakePlant

        I just think it could have kept design cues from the new Nav and not so much take cues from other manufacturers. It’s not terribly styled, but it is most definitely not a unique look.

        • James Denz

          It looks MUCH better than the Navigator. I predict it will sell much better as well.

  • MisanthropyToo

    Just like every other Lincoln “game-changer” this one will survive only by virtue of the fleet sales on the same platform. Specifically, all of the Ford Explorers sold as municipal vehicles.

    As far as the general public goes, “American Made” does not quite sum up their personal stake in the vehicle adequately. While that may be good enough for a small margin of the auto buying population, a much larger majority consider their own bottom-line first.

    Inflation has made price Lincoln’s number one problem. At this playing field, they are fixing to get “posterized” by the Allstars. Their “entry” vehicle has an average price of around $70K. Think of all of the choices that amount of money presents…

    I have seen only a handful of current-generation Lincolns on the road where I live in recent months. They stand out because nobody really seems to buy them, not because of any obvious styling or quality flaw. Literally every other offering at this price point is more prevalent (with the exception of similarly priced Maserati or Alfa Romeo models).

    I feel they should abandon the pursuit of opulent and settle into an upscale-utilitarian pricing-tier…as oxymoronic as this sounds, it is exactly what VW has offered with the Atlas and it seems to be working. (FTR – I definitely think the Aviator shows better than the Atlas – a truck that I have never much cared for – but I do not see it as a superior value at this point. This is just a single example in a marketplace flooded with crossovers and SUVs)

  • SteersUright

    its really nice but, somehow seems like it’d do well against an Audi or BMW from 4-5yrs ago, rather than the very latest. And given that there are only a handful of parts suppliers out there, why couldn’t this have a virtual dash every bit as nice as an Audi’s? Again, this is really nice. I absolutely love the new focus on luxury and comfort over sport but, it seems to still require a bit of finishing to rival the very best. And sadly, this seems to always be the case with American cars.

    • Smith

      It’s a FORD with faux wood dash! What more do you want.

      • James Denz

        You seriously need glasses or something.

  • Smith

    Seriously “A Luxury SUV You Can Be Proud To Own” … it’s a Lincoln, that’s as bad as saying a Cadillac is A Luxury SUV You Can Be Proud To Own. No way, never on this planet, in yours, mine or your children’s or their children’s life time is a Lincoln ever going to be seen as Luxury. It’s a FORD!

    • James Denz

      LOL, that’s like saying an Audi is nothing more than a VW, same with Bentley, a Lexus is no more than a Toyota, an Infinity is nothing more than a Nissan and all the rest. Just because Ford builds more economical vehicles, doesn’t mean it can’t also build luxury vehicles.

2021 Ford Mustang Mach-E Is A Modern Day Pony Car, For Better Or Worse

After years of hype, Ford has introduced an electric Mustang – in crossover form.

Watch Ford Mustang Mach- E Livestream Presentation At 8:50PM EST (5:50PM PST)

Join us as we live stream the unveiling of Ford’s new Mustang Mach-e electric SUV from Los Angeles.

Holographic Chrome Lamborghini Aventador SVJ Is As Bright As Times Square

This chrome-wrapped Aventador SVJ resides in New York where it will surely draw lots of attention.

African King Takes Delivery Of 19 Rolls-Royces, Reportedly Buys 120 BMWs As Well

Swaziland King Mswati III already had an impressive car collection before expanding it even more with this not-so-small fleet.

2019 LA Auto Show Preview: A-To-Z Guide To All The Debuts (Updated)

The most comprehensive list of all the world and North American premieres at the 2019 LA Auto Show.

Revised 2020 Alfa Giulia And Stelvio Debut In China With Improved Interiors (New Photos)

The 2020 Alfa Romeo Giulia and Stelvio look unchanged on the outside but feature many interior and tech upgrades.

Charging A Tesla Model 3 By Towing It With A Raptor Brings Out Some Interesting Results

Turns out you can actually save fuel by towing a Tesla Model 3 with a very thirsty truck!.

2018 Mazda6 Long-Term Test Concludes With Mostly Positive Feedback

Apart from a couple of visits to the service center, KBB had mostly good things to say about the Mazda6 .

These Are The Best-Braking Cars Ever Tested By Car and Driver

Unsurprisingly, they are all sports cars and supercars, but the rankings are not quite as one might have expected…

Inkas’ Armored Sentry Civilian Will Make Others Think You Belong In A SWAT Or SF Unit

The Sentry Civilian is powered by a 6.7-liter turbodiesel with 330 hp and offers huge levels of protection.