Toyota Says Its Cars Aren’t In Need For Speed Heat Because Game Promotes “Illegal Street Racing”

The full car list for Need for Speed Heat was recently released by Electronic Arts and much to the surprise of many, not a single Toyota is featured in the game, not even the new Supra, perhaps the most talked-about sports car of 2019.

A Twitter user asked Toyota UK why none of the Japanese car manufacturer’s cars are featured in Need for Speed Heat recently to find out why this is the case. It didn’t take long for Toyota UK to respond, stating “You can find our cars in GT Sport, which doesn’t promote illegal street racing.” Shortly afterwards, the tweet was deleted but Reddit users were able to snap some screenshots of it, including the hilarious response from Need for Speed itself.

Once upon a time, you could find Toyota models in various racing games, including previous Need for Speed titles. However, in the past couple of years, Toyota production road cars have disappeared from virtually all racing titles except for Gran Turismo Sport (GT Sport).

Also Read: New Need For Speed ‘Heat’ Is All About Street Racing Rogue Cops

Toyota doesn’t appear to have ever officially stated why this is the case but it is widely believed that Polyphony Digital, the makers of the Gran Turismo series, has an exclusive licensing deal with Toyota. This would explain why popular racing titles such as V-Rally 4, The Crew 2, Dirt Rally 2.0, and even Forza Horizon 4 are missing Toyotas. Interestingly, some smartphone racing games and arcade games still feature Toyota road cars such as Initial D Arcade Stage Zero and Wangan Midnight Maximum Tune 6.

If we were to guess, we’d say that Toyota’s decision not to have its cars featured in Need for Speed Heat doesn’t relate, at least not exclusively, to its distaste for gaming titles with illegal street racing and think it likely has to do with licensing. We have reached out to Toyota for clarification.

Update: Toyota UK recently took to Twitter and published the following response after its original tweet was deleted.

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  • Zandit75

    And yet the Supra is captured on set for the new F&F9 movie!!!
    Toyota haven’t been in the last couple of NFS games, however the Subaru BRZ has been. No great loss.

    • Ben

      GREAT POINT! So Need For Speed is so terrible, but you know, Fast & Furious are Boy Scouts and always respect the laws.

    • Сафиуллинь-Мухамед Рамазанов

      I was entering to write exactly the same words

      Toyota already announced a lot of times that they just built Supra for aftermarket and street racing!!!

  • PhilMcGraw

    I would bet the employee that sent out that tweet is no longer allowed to send tweets without prior authorization.

    • FlameWater

      EA or Toyota?

    • CayJag

      why do they feature in Fast & Furious?? It’s clearly illegal racing…

  • Alex

    Honestly I suspect a significant amount of people who buy sports cars do illegal races.

  • Carlos Gamarra

    a true bummer considering that now NFS has loads of customization (including engine swaps!) and finally some aggressive cops. imagine driving a MkIV or AE86, or a widebodied MkV with an engine swap (LS, Rotary, 2J, whatever y’all would want).

    • Zandit75

      Which NFS are you thinking of? They’ve never done engine swaps. Forza does, but not NFS.

      • Carlos Gamarra

        the brand new one actually, devs confirmed it alongside exhaust tuning, and in on screencap you can see the tab under performance

        • Zandit75

          Ahh ok. I hadn’t pulled the trailer that far apart. This could make things more interesting!

  • TheToadPrince..~~ToadSquad

    hahaha tuners be like …well see about that!

  • Mr. EP9

    Or perhaps they got some exclusive deal with Sony which would explain why GT Sport had Toyotas as of lately where no one else has. I remember them being in Forza games pre-DLC and Forza doesn’t do street racing. Regardless, this feigned virtuousness of Toyota in regards to their product being in a game where illegal street racing occurs is pointless. Almost, no other brand cares about what digital representations of their cars do in video games. People know the difference between video games and real life and to say a game promotes illegal street racing is just stupid.

  • Axel Cortez

    the whole myth of the car grew in the illegal racing scene…

    • Don’tBeSoStupid

      Yeah and now it’s about to die like the person who made it most famous. Toyota has come full circle.

  • Bash

    In other words, they didn’t reach a mutual agreement on the price or the money that Toyota need to pay to feature their car in the game.

    • Ben

      I’ve wondered that for the longest, does the automaker pay or does the development studio? Maybe Toyota was asking too much. I know the Ferrari is, unsurprisingly, very critical and restrictive with how their cars are represented in games. A few years ago, there was a big debate if firearm makers would pay games such as Call of Duty and Battlefield to feature their products or should it be the other way around.

      • Bash

        Of course the automaker is the one who pays, its part of their advertising campaign.

  • m_1

    Wow, the world has so quickly become a dull, dull place. I wonder if that truly is the reason? More likely that Toyota got greedy on the licence fee…

  • JqC

    But Fast and the Furious…. that’s fine….!

  • Aside from youthful indiscretions, I showed up for what I thought was a Ford Fiesta ST “Test Drive” and found myself WINNING (a GoPro) my first autocross in the Fiesta ST! Kind of got me started and hooked on this and that racing events. Now, I’ve been on many very highly acclaimed tracks, in my high-speed cars. Mostly for FREE. Highest valued car has been the Aventador Roadster at over half a mill.

    But all through that, I had driven my 1996 Motor Trend Car of the Year Grand Caravan. (I’ve had TWO 96s and two other ones, as well). Now, I have a base model CR-V.

    My point is, I relish driving mundane and useful vehicles at legal speeds (at or under limit most days/times), because once I am back out on the track, the thrill of say my most recent day with a Jeep Grand Cherokee Trackhawk 707 HP trying to get the back out to go sideways… well, it gives me an amazing amount of thrill over my “everyday”.

    And all at the expense of the people trying to woo me into upwards of a half million dollars car purchase. 🙂
    I tell them up front, like when I drove a 20 year old minivan, that I drive an old beater. (three kids in college as we speak)

    I’ve never seen nor touched a Forza or similar racing game, though again with 3 kids, I have paid for and have roughly 9 X-boxes under my roof! 🙂
    I would likely want to drive on some, though, prior to my eventual trip to the Nordschleife – Nürburgring, so I can not look too foolish. Also I find watching Misha for instance on the YouTubes to be great instruction. Helped me to familiarize with such things as Silverstone Raceway when I took out the single seat/er race car thingy.

    Back on topic, I have a buddy with TWO ZL-1s ; 800HP and nearly 1,000HP. I constantly remind him to get his thrills on the track/s and not the street. Which he does. He just did the Marion 1/2 mile last weekend, and will be doing Texas mile next year if he doesn’t die. (He’s old… could die any minute! 🙂 )

    I wholeheartedly agree with taking it to the track AND to the LEGAL on-street races; eg – Roadkill in Detroit on Woodward Ave.

    We live in the BEST TIMES with the most tracks available for all of us gear heads. I still wish/hope that we can have more and more tracks with ease of access. Karting is also great way to get your speed thrill fix, too. I was just doing that and got rear-ended by the SAVAGEGEESE (YouTube-r) channels guys; and guy ahead of me had his rear wheel leave his kart. EXCITING STUFF!!!!

    Be safe.
    Don’t harm.

  • Jake

    World needs to toughen up

  • Bash

    Wow, this is more complicated than I thought. What do I know anyway, thanks man for the info.

  • Jim Rockford

    Why are these retards so stupid now? They must only be 22 years old. Because what do you think that the Fast and Furious 1 and Tokyo Drift did with Toyota sales? Supras are through he roof because of those movies. Didn’t bother them 15-20 years ago.

  • but the Gen4 Supra was in NFS Underground and UG2

    maybe the Celica to.

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