Land Rover Is Obsessed With Improving Reliability Of Its Tech

Land Rovers aren’t exactly known for their reliability, but the British car manufacturer says that is an area it is hell-bent on improving.

At an interview with Car Advice during the launch of the 2020 Defender, Land Rover’s head of engineering, Nick Rogers, said they are focusing extensively on ensuring the reliability of its electrical systems.

“From how you look at us five years ago and how we are today, [the] rate of growth is like nothing on Earth,” Rogers said. “We’ve developed a training program from network design to software engineering … [and] ran a complete training program for all leadership, educating the whole of the management team.”

Also Read: 2020 Land Rover Defender Reborn As A Modern 4×4 With Advanced Tech

“[We are] obsessed about reliability. All of the cars that we are running now are data logged, every device transmitter, everything that is going on [is logged]. We are on a journey, you don’t wake up one morning and everything is perfect. We are the most improved brand in JD Power. Not happy with our position, but we are moving with an obsession to change, and it will take some time and we are absolutely pushing it like nothing on Earth.”

The all-new Defender promises to be superior to its predecessor in every way, but the fact that it is loaded with advanced technologies has raised some concerns. For example, it debuts the company’s new Land Rover Electronic Vehicle Architecture (EVA 2.0) infotainment system that supports Software-Over-The-Air updates. While new tech is undoubtedly welcome, it can bring with it certain issues, so it’s good to know that Land Rover is working tirelessly to improve its electronics.

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  • Six_Tymes

    Good

  • baofe

    All talk until we see some actual longevity tests. I’m glad they are focusing on reliability esp with their electrical systems but knowing Jag/LandRover’s reputations, its hard to give them the benefit of the doubt.

  • Harry_Wild

    LR has cut down it issues but still way down on the reliability lists!

    • Matt

      The changes they’ve made won’t reflect on reliability surveys properly for at least another 2-3 years.

      • designer_dick

        If Peugeot can leapfrog from amongst the least dependable cars on JD Power’s UK survey to the most dependable in less than five years, anything is possible.

  • Bo Hanan

    Admission is the first step.

    • PK

      what’s an admission?

      • Astonman

        It’s an ad with a mission

  • Hoe

    Pfffff

  • Funktion

    At last! It’s about time they admit this is a serious issue and get to work on their reliability issues, I’m very glad that they are apparently doing just that.

    I really love some of the Land Rover models in their current line-up (and the upcoming new Defender) but could absolutely not bring myself to buy one in the current state of things. We will see how this new focus on reliability translates to tangible results in the future, but even if their reliability dramatically improves in the next few years, I believe it will take much longer for the stigma around the brand to start turning around.

    They need to get the message out everywhere they can where it will have the most impact, not just in an Australian magazine interview. Really do wish Land Rover the best in their new quest.

    • Astonman

      They should do what Hyundai did – improve their cars and offer a best in class warranty. It worked for Hyundai.

  • HaltestelleLuitpolthafen

    Good, they need to take this very seriously.

    Maybe they should have gotten more serious about reliability 20+ years ago and they wouldn’t have such a terrible reputation.

    • Ben

      Spot on!

    • Hugh

      20 years ago they were owned by BMW – and then Ford took over – so we know who to blame.

      • emjayay

        They were all-British before that and even more unreliable.

      • HaltestelleLuitpolthafen

        Under PAG they at least increased in reliability slightly. Pre-BMW and during BMW were their darkest days.

  • GobbleUp

    Pos vehicles. Laff at all the posers in so cal driving them.

    • TB

      They are POS. Reliability is horrible! I don’t understand why people buy these things when they have such a long history of issues.

      • Mike Sinyaboot ©

        Well, anyone with common sense would simply lease them for 2-3 years. This is true for most expensive luxury cars that depreciate like crazy and have questionable long-term reliability.

        • TB

          Ahh…good point!

  • Hugh

    Good to hear – it’s the one area holding them back so they need to sort it asap.

  • Mr. EP9

    Shouldn’t that have been priority number 1 for Land Rover?

  • brn

    Every major automotive manufacturer knows how to make a reliable vehicle. Compromises must be made to do so. Historically, LR has chosen not to make reliable vehicles.

    We’ll see what happens next.

  • Matt

    Car seats aren’t cheap.. try price up a new seat for your car and see how you go.

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