McLaren Thinks SUVs Aren’t Cool, Electrification Is – But Tech’s Still Not Up To Par

The engaging driving experience offered by the entire McLaren lineup cannot be matched by a high-end SUV. That is why they will not offer a challenger to the likes of the Lamborghini Urus, Bentley Bentayga or upcoming Ferrari Purosangue.

Addressing the ‘issue’ at the drive of the McLaren GT, the company’s Sports Series director, Darren Goddard, told CarSales that “there is nothing cool about an SUV”.

Furthermore, the British auto brand does not need the extra volume generated by such a ride, in spite of the fact that it would boost their production from 6,000 to around 15,000 cars per year.

Also Read: McLaren’s Next Ultimate Series Model Is A Limited Production Roadster

“They are all just chasing volume. It’s not pure”, Goddard said, referring to the Volkswagen Group’s Lamborghini Urus, Bentley Bentayga and Porsche Cayenne, all of which share the same platform with the Audi Q7 and VW Touareg. “Those SUVs are three models, in some cases four, all the same under the skin, but with different OEM badges on the front. Even if we wanted, we couldn’t have that connection with any other brand. There is an element of exclusivity. The customers and the brand deserves to have the exclusivity.”

While an SUV is nowhere near their business plan, McLaren remains committed to electrification. The exec admitted that there are electric test mules out there, but the outgoing technology is not good enough to support a full-blown, zero-emission Macca.

They also won’t turn to a third-party firm to buy the battery ‘skateboard’, fit it to a chassis and then add their own bodywork to it, because that would not be the way they do things. Thus, even if a battery-electric supercar/hypercar seems like the next logical approach, “we’re in more of an evaluation program than a development program”, Goddard explained. “We know [the technology] is not ready now. We’re not entirely sure when it will be ready.”

Note: McLaren Speedtail pictured in the Gallery

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  • Bo Hanan

    This cars styling is not growing on me the way I hoped.

  • Agus Hillairet

    I mean, I love SUVs but they have a point

  • donald seymour

    I absolutely love the art deco style.

    • Bash


  • Denzel

    They are right Lamborghini, Bentley, and Porsche all have Audi and VW to piggy back them. As for Ferrari they been doing cars like the gtc4 lusso. They don’t have the platform don’t plan on making one just cause. I like that they rather do things on their own than rely on others.

    • donald seymour

      Please understand that Ferrari still have FCA to back them. Don’t believe that fully independent stock, because they’re still underneath mommy’s umbrella. So, in other words they have plenty of rear wheel drive platforms to choose from and modify.

      • Matteo Tommasi

        Has been stated before that the Ferrari UV will share the platform with a new GT (612 Scaglietti style), the 812 successor and the Portofino successor.

        • donald seymour

          I can’t argue because I really don’t know the facts, but if they want to dip into a variety of rear wheel drive architecture then they have FCA at their deposal.

      • Bash

        Excellent comment/reply.

        • donald seymour

          Thanks Bash!

  • disqus_83g6mJmr6l

    what an amazingly futuristic & beautiful car

  • TheAmerican2point0

    Neither electric or suvs are cool!

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