Former Mitsubishi Executive Tipped To Replace Linda Jackson As Citroen CEO

Citroen chief executive Linda Jackson is set to be replaced by a former executive from Mitsubishi, Automobilwoche reports.

Citing unnamed sources, the German publication states that Jackson will be moved to another role within the PSA Group and that Mitsubishi’s former head of production Vincent Cobee will take over as Citroen’s CEO.

In a statement issued to Autocar in response to the report, the French car manufacturer confirmed that Cobee has joined Citroen, but failed to make any mention of him replacing Jackson.

Also Read: Citroën C5 Aircross FWD SUV Conquers World’s Steepest Street, But Only Downhill

“Vincent Cobee has indeed joined the Citroën management team. As of October 1, 2019, he has been appointed deputy to the brand manager in charge of accelerating the development of the brand internationally. In this capacity, he will be part of the Citroën Executive Committee,” Citroen said.

It is asserted that when Cobee does assume his new duties, he will be charged with improving the car manufacturer’s sales outside of France.

Earlier this year it was revealed that Citroen is working on three new sedans/a> that will be introduced in the next two years. The first of these models will be an all-new C6 that’s set to arrive next year and will take some design inspiration from 2016’s Cxperience concept. The remaining two will be unveiled in 2021 and are mainly aimed at China, where demand for large, comfortable sedans remains strong, in contrast to most other markets that favor SUVs and crossovers instead.

  • brilliantradience

    May not be a good sign, from the Starion/Conquest, AWD DSM’s, 3000GT-VR4 and Lancer Evo’s to a line up of all grocery getters?, Citroen fanboys beware.

    • ZYGIUS

      All workers from that era is in retirement for decades…

    • Matt

      Yeah those decisions were made decades ago, so hardly relevant to today.

      • brilliantradience

        The Lancer was discontinued in 2016 and the Eclipse in 2012, the exec’s have been killing cars like the Galant VR4 for a long time, it’s a trend that may not be good for enthusiasts.

  • Hoe

    But Mitsubishi is not known for regaining markets… sounds weird, or maybe this guy es cheap to hire… or god knows why

  • charlotteharry57

    In another article on the Web recently, the CMO (Chief Marketing Officer) of Mitsu, a woman, claims that Mitsu is preparing an onslaught of new marketing media to inundate Americans. This was at a “Women in Power” conference. Hope they have the product to back it up…bottom line is that Mitsu didn’t feel like they needed this person.

  • Bo Hanan

    -or the female who destroyed Mitsubishi.

  • Shtekeris

    Oh noes… poor Citroen..

  • Joe

    It’s a shame, but I can see why. Citroen (along with the rest of PSA) has fumbled their market share in China (annoyingly the world’s largest market for most companies so therefore the most critically important) and all other Asian markets, and plenty others. In an interview I read with Jackson a couple of years back when she was named as the UK’s most important auto industry exec or something like that, I vaguely remember her talking about how much she loved working with the design teams and localisation teams in China, etc. Clearly her enthusiasm and dedication hasn’t panned out and the company quite badly misjudged the market, since their entire range there now has less combined sales than newly launched Jetta, or the Mitsubishi Outlander alone, etc. They sold as many Citroens there last month as Volvo sold S90s, and the mega flop the C4 Aircross only just had its first non-dead month of sales after a year on the market.
    It makes sense to bring in someone experienced like Cobee, as Mitsubishi has done very well expanding its sales in South East Asia and other relevant markets. I hope Jackson does well wherever she ends up in the company.

  • Romain AA

    Honestly, she won’t be missed long

  • dumblikeyou2

    For a second I thought it was Mary Barra with a new haircut.

  • carlbolt

    Now Mary Barra has established an automotive dynasty.

    • Joe

      I don’t understand this. They aren’t related at all.
      Or maybe you’re just being sexist or a misogynistic troll?

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