Lamborghini has made the rare Aventador SVJ Roadster even rarer with the new limited-run Xago Edition.
Only 10 units will be made and the way to get one (besides having obscene amounts of dough at your disposal) is to configure it via Automobili Lamborghini’s new virtual Ad Personam studio.
This tool enables the automaker to offer consultation sessions to customers worldwide who want to personalize their new Lamborghini without traveling to the Ad Personam specialist department in Sant’Agata Bolognese, Italy.
See Also: The Lamborghini Aventador SVJ Is One Of The Most Animalistic Cars Ever
Starting this month, clients can pre-book an initial consultation of around two hours via their dealership, either joining a sales specialist at the showroom or from another location. During a video call, they will get help choosing from a multitude of Ad Personam options via live design proposals and configuration suggestions from the Ad Personam team. After the virtual consultation, the clients get full proposals sent to them, including renderings and even material samples.
To celebrate the new Ad Personam facility, Lamborghini announces the Aventador SVJ Xago edition, reserved for ten customers who will be specifying their Aventador SVJ individually. According to Lamborghini, the limited edition’s design is inspired by the hexagon cloud shapes at the North Pole on the planet Saturn and “the strength of the hexagon in nature”. The Xago basically celebrates the iconic ‘hexagonita’ theme in Lamborghini design.
On the outside, the Aventador SVJ Xago Edition combines a bespoke fading hexagonal silver effect, with a unique Ad Personam contrast color livery for each car and gloss black Nireo Ad Personam rims.
Inside, the rare supercar gets an exclusive seat pattern with hexagonita theme, along with special contrast color matching the exterior. Each of the ten Aventador SVJ Xago models will be identified by a numbered plate.
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