A number of intriguing vehicles have been unveiled at the ongoing Guangzhou Auto Show and the all-electric MPV from Hechuang Motors is one of them.

This vehicle is dubbed the Hechuang Concept-M and has a striking exterior design headlined by a massive grille that doesn’t appear to serve any cooling purpose and appears to be there solely for visual reasons. It is similar in scale to some of the spindle grilles that current Lexus models have and has been displayed at Guangzhou with an illuminated purple finish.

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Elsewhere, the Concept-M sports aggressive headlights with a full-width LED light bar. The Chinese automaker has also designed a particularly aggressive bumper dominated by sharp angles, silver accents, and a large splitter.

Viewed from the side, the all-electric MPV sits on large black and silver wheels and has lower door accents finished in blue. Thin wing mirrors are also featured. Found at the rear of the Concept-M are tinted LED taillights connected with a light bar and featuring angular light signatures. While MPVs are typically boring a bland, Hechuang’s creation is very different.

The interior of the concept has not been showcased at the Guangzhou Auto Show but it will apparently feature a full LCD instrument panel and a three-spoke multi-function steering wheel.

It is not yet known what kind of electric powertrain is found beneath the skin of the Concept-M nor when Hechuang plans to bring it to the market. However, vehicles like the Concept-M, as well as the new Hyundai Staria, show that there is still some life left in MPVs.