In the midst or Formula 1’s rapid global expansion, the single-seater racing series has just announced that they will be launching a traveling exhibition show. There aren’t many details on it yet, but they do mention that it will “present historic artifacts, new commissions, film archives and include legendary race cars.”
The F1 exhibition will be curated by experts, historians and journalists of the sport, and will be created in partnership with production company Round Room Studios as well as global strategic investment firm Manhattan West. As of right now, no locations have been detailed yet, but they will be revealed along with ticket sale dates this autumn.
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“Formula 1 has seen explosive growth over recent years, and our growing fanbase is at the heart of everything we do. The launch of a world-class international exhibition for fans around the world to experience and enjoy, led by a best-in-class production company, is a natural next step for our sport,” said Brandon Snow, Formula 1‘s Commercial Managing Director.
“Having watched its creative development come to life, we couldn’t be more excited by this project’s potential – it takes audiences ‘behind the curtain’ and celebrates F1’s rich history and heritage like never before. This will be a destination for every fan and we’re grateful to the many organizations and personalities from across Formula 1 that have contributed to this spectacular new show.”
On his part, Tim Harvey, Lead Producer and Managing Partner at Round Room Studios, said: “The Formula 1 Exhibition will be the first major exhibition in the history of Grand Prix racing. The show combines new, immersive technologies that bring to life F1’s spectacular stories in a dramatic manner, as well as fun, interactive spaces that provide different perspectives on the sport’s past, present and future.
“Over the last three years we’ve worked closely with a wide range of contributors, from iconic teams to legendary designers and champion drivers. Next year, we open the doors on a next-generation entertainment experience that will capture the imagination of all its visitors – from avid fans to young kids and families – we can’t wait!”