For the first time ever, the Ford F-150 Lightning is being offered to customers outside of the U.S. and Canada, as sales officially kicks off in Norway. The decision came after Ford representatives in the country reported customers literally begging to buy the all-electric pickup truck.
“In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. I’ve had customers literally banging on my door and pleading for us to bring the electric pickup to Norway,” said Per Gunnar Berg, managing director, Ford Norway. “F-150 Lightning is the perfect match for many customers in Norway—uniquely capable of quenching our thirst for adventure while embracing our passion for protecting the environment.”
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However, interested buyers in Norway may face disappointment as the number of Ford F-150 Lightnings available for sale is strictly limited, and initial deliveries are not expected until 2024. Additionally, the model will only be offered in the Lariat Launch Edition trim, featuring a Super Crew Cab body style and available exclusively in the Antimatter Blue color.
All of the trucks will be built at Ford’s Rouge Electric Vehicle Center, in Dearborn, Michigan. By the time it arrives in Norway, the truck will have a price tag of around $113,000, Berg confirmed to the Detroit Free Press.
“It is truly a great accolade for the Lightning team to have customers demand this vehicle near and now far!” said Darren Palmer, vice president, Electric Vehicle Programs, Ford Model e. “Ingenuity runs through this truck inside and out. I strongly encourage our future Norwegian customers to put this truck to the test for all their outdoor adventures.”
Although Norway is not a heavily populated country, it has a strong enthusiasm for electric vehicles. In fact, over 80% of new vehicles sold in the country last year were electric, and EVs make up more than 20% of all vehicles on Norwegian roads. While it remains unclear if Ford plans to offer the F-150 Lightning in other European markets at this time, the model’s launch in Norway suggests that the automaker sees potential for success in regions with high demand for EVs.