- Mitsubishi’s U.S. sales fell 13.7% as demand continued to slide.
- Eclipse Cross saw rare growth while core models lost ground.
- Dealers have been pushing for new models to revive lineup.
Mitsubishi’s current lineup isn’t doing it any favors in a fiercely competitive U.S. market. With few compelling products to speak of, it’s not surprising that the brand’s domestic sales took a big hit last year. In fact, it was so bad that the Toyota Corolla Cross, hardly a headline-grabber itself, outsold every Mitsubishi vehicle combined.
Read: Mitsubishi Dealers Want A Sedan And A Truck To Save Sales-Starved Showrooms
Last year, Mitsubishi managed to move just 94,754 vehicles in the States., a sharp 13.7 percent drop from the 109,843 units sold in 2024. The slump deepened in the final quarter, with only 21,354 cars sold between October and December, down 21.2 percent compared to Q4 the year prior, when it delivered 27,125 vehicles.
Sales Stumble Across the Board
Demand for the Mirage and Outlander fell off considerably in 2025. The Mirage saw sales collapse from 29,766 units in 2024 to just 14,577 last year. That’s not especially shocking, given that the model has been discontinued in America., with dealerships gradually clearing out remaining stock.
Mitsubishi US Q4 Sales
What is surprising is the downturn for the Outlander, which is arguably the most competent model in Mitsubishi’s current North American portfolio. Despite that, it dropped from 45,253 sales in 2024 to 35,895 in 2025. The plug-in hybrid version of the Outlander also slid, though not quite as dramatically, slipping from 6,975 to 6,294 units delivered.
The ancient Mitsubishi Eclipse Cross was the brand’s only saving grace last year. Remarkably, sales jumped from 12,724 in 2024 to 17,508 in 2025. It proved particularly popular in Q4 with 5,166 finding new homes, the third-best-ever quarter in the model’s history.
Mitsubishi vs Corolla Cross
Perhaps the best way to put Mitsubishi’s presence in the US into perspective is to compare it to Toyota. In total, Toyota, including Lexus, sold 1,808,538 cars last year. A single model, like the Corolla Cross, comfortably outsold the entire Mitsubishi family. In 2025, 99,798 examples were sold nationwide.
Not only that, but Toyota even managed to sell more 4Runners than Mitsubishi did total cars, selling 98,805. The Grand Highlander found 136,801 buyers, and the RAV4 topped them all with 479,288 sold. Even the Lexus RX, hardly an entry-level product, sold 113,256 units, nearly 20 percent more than all of Mitsubishi combined.
Can New Models Fix the Decline?
The Japanese automaker is working to reinforce its position in the American market, exploring possible collaborations with Nissan and Honda that could shift more production to U.S. soil instead of continuing to rely on imports from Japan.
More: Mitsubishi’s Survival In The US Might Rest On Two Of Its Rivals
At the same time, the company recently told dealers it’s considering a product overhaul that could revive a sedan and expand into new segments, including pickups and passenger vans. While specifics are still under wraps, leadership insists that North America remains a key focus.