- Ford is making a big fuss about their upcoming $30k EV.
- Affordable options already exist and can be bought now.
Ford is preparing to launch a $30,000 electric truck, and the steady drumbeat of promotion is starting to wear a little thin. Earlier this month, the Blue Oval released three glorified blog posts about the affordable mid-size pickup and a 14 minute video, which was approximately 10 minutes too long. To be fair, it did offer a quick glimpse of a sketch that appears to show an early rendering of the futuristic-looking truck.
Before that, the company talked about failure and Henry Ford’s ill-fated stints at the Detroit Automobile Company and the Henry Ford Company. The automaker then said they’re pursuing similar bold efforts as it “works to design and assemble affordable electric vehicles.”
More: Ford’s ‘Model T Movement’ Is A New $30,000 Electric Pickup
The thing is that $30,000 electric vehicles already exist and can be bought today. While the upcoming model will be notable for being a mid-size truck that introduces some new techniques and technology, it might not be as revolutionary as Ford would have you believe.
The Blue Oval will likely continue trickling out trivial details for months to come, but shoppers could easily head to their nearest Chevy dealer and snag an Equinox EV. While the model starts at $34,995, the company is offering $6,500 in incentives, and this lowers the price of entry to $28,495 before factoring in the $1,800 destination fee.
The bowtie brand also recently brought back the Bolt, which starts at $27,600 and has a $1,395 destination fee. This means you can get an electric hatchback with 262 miles (422 km) of range for $28,995.
Chevrolet isn’t alone as the redesigned Nissan Leaf starts at $29,990 before a $1,495 destination charge. It will eventually be joined by an even more affordable variant that has a smaller battery pack and a less powerful electric motor.
All three of these vehicles are available now, although they lack a truck bed. Ford is banking on the latter being a big differentiator, although early teaser images suggest this won’t be your typical pickup as the company is focusing on range and efficiency.
