- Lamborghini has canceled the electric Lanzador over low demand.
- The brand will stick with plug-in hybrids across its range.
- CEO Stephan Winkelmann says EVs risk becoming costly hobbies.
Lamborghini has officially shelved plans for its first production EV, deciding instead to lean harder into high-performance plug-in hybrids through 2030. In Sant’Agata’s world, electricity is welcome, just so long as it’s boosting a V8 or V12 rather than replacing one.
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The model in question, previewed by the Lamborghini Lanzador concept in 2023, was supposed to arrive before the end of the decade as a fully electric 2+2 crossover. Instead, it is heading back to the drawing board, if not straight into the history books.
A Strategic Backflip On EVs
Speaking to the Sunday Times, Lamborghini CEO Stephan Winkelmann confirmed the EV won’t be joining the production lineup and will instead give way to another plug-in hybrid offering. He also cautioned that going all-in on electric could turn into an “expensive hobby,” noting that the “acceptance curve” for zero-emission tech among Lamborghini’s clientele is “close to zero.” Not exactly a ringing endorsement.
Winkelmann went on to say that Lamborghini buyers are still chasing the full “emotional experience,” meaning the styling, the performance, and, crucially, the noise. That, in his view, is something EVs cannot yet replicate in their current form. So for now, combustion engines remain very much on the menu, and will continue to be built “for as long as possible.”
Hybrids Take Priority
The call to axe the project was reportedly made behind closed doors late last year, after extensive talks with customers and dealers, along with a thorough market analysis. In other words, Lamborghini did the homework and did not like what it saw. As Winkelmann put it:
“Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers [and] to our employees and their families. Plug-in hybrids offer the best of both worlds, combining the agility and low-rev boost of electric battery technology with the emotion and power output of an internal combustion engine.”
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Pressed by the Sunday Times on whether Lamborghini would ever build a full EV, Winkelmann left the door slightly ajar, albeit with a very firm hand on the handle.
“Never say never, but only when the time is right,” he said. “For the foreseeable future, only PHEVs. We will continue to develop electrification because we also need to be ready. The times we are living in are fast moving; if you don’t react fast, you risk going out of business or losing momentum. Therefore we need a solid financial base to reinvest in the future.”
Lamborghini’s current lineup is now fully hybridised, from the Urus SUV to the Temerario and Revuelto supercars, each pairing combustion muscle with electric assistance. The formula seems to be working. Last year Sant’Agata shifted a record 10,747 cars, with the Urus comfortably leading the charge.
Protecting The Brand’s Best Seller
The performance-focused SUV was supposed to enter a new generation in 2029, transitioning to a fully electric powertrain, but that is no longer the case. After speaking with customer groups, Lamborghini concluded that a battery-powered Urus would not exactly set its order books alight.
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According to Winkelmann, they simply couldn’t risk it with their best seller. The Urus is the brand’s financial backbone. Supercars may command higher margins, but they occupy what he calls a “tiny segment” compared with the Urus market, which is “bigger and more stable.” In other words, you do not gamble with the model that pays the bills.
Winkelmann also pointed to the regulatory road ahead. “We have a big task as an automotive industry. Everybody’s speaking about 2035, but there’s a big date which is very dangerous at 2030, due to the emissions. And this is something which is not clear enough, in my opinion, today.”
