- Mazda says rotary dreams live, but business limits remain.
- Iconic SP may shape MX-5 more than spawn an RX-7 reboot.
- European emissions rules complicate rotary development.
When Mazda rolled out the gorgeous Iconic SP concept in 2023, the enthusiast collective brain immediately screamed “new RX-7 confirmed!” Now yet another interview with Mazda execs is gently fanning those flames again, but serving it with a generous helping of cold financial reality.
In a recent chat, Mazda insiders made it clear the idea of a rotary sports car is not locked in a dusty basement drawer and that the company’s workforce would love to crank out a new RX-7-style flagship.
Related: Mazda’s RX-7 Successor Meets The One Problem It Can’t Engineer Away
“The amount of car enthusiasts in this company is insane,” Mazda Europe’s planning chief Moritz Oswald told Auto Express. “Everybody loves cars, so of course there is a deep desire to keep on launching emotional products.”
Profit Is The Priority
The problem is passion doesn’t usually balance spreadsheets, and while no one doubts Mazda could deliver a great $100k sports car, guaranteeing that it would sell in sufficient quantities to make a decent profit is another matter altogether.
“So are we looking into [the Iconic SP]? Yes, of course,” Oswald continued. “But again, we are also a company that has to bring in revenues,” he aded, making clear that the MX-5 is “still our halo car.”
Christian Schultze of Mazda Europe’s R&D team also poured water on the RX-7 dream in the same Auto Express story, stating that “Mazda stands for cars for ordinary people,” not wealthy Porsche owners.
True rotary sports car
But Schultze did hint that if Mazda ever did build something like the SP, it could have a much better powertrain setup than the concept, which used its rotary engine only as a generator to power the 365 hp (272 kW / 370 PS) electric motors that turned the car’s road wheels.
“If you want to have it more sporty then maybe you look rotary plus a more sporty oriented hybrid, more parallel hybrid rather than a series hybrid,” said Schultze. “Because people who cherish the engine, they want to feel the power of the engine directly, not only listen to it.”
What Happened To “Coming Soon”?
This downbeat, pragmatic intel from Mazda Europe paints a very different picture of the SP’s future than the one presented by Masashi Nakayama, Mazda’s design chief, in November 2024.
“This concept is not just one of those empty show cars,” Nakayama said at the time. “It has been designed with real intent to turn it into a production model in the not-so-distant future.”
What feels more realistic to us is the Iconic SP acting as a design preview for the next MX-5. Not the full rotary fantasy, maybe, but still a pretty tasty compromise. And last year’s 503 hp (375 kW / 510 PS) Vision X four-door coupe concept hinted that we could still see a performance rotary powertrain in the near future, though probably not in a two-seat sports car.
Mazda Vision X
