Hyundai Is About To Flood The North American Market With 36 New Models

Hyundai CEO José Muñoz used the company’s annual shareholders meeting to reveal an accelerated North American growth strategy. It calls for launching 36 all-new or “significantly enhanced” vehicles in Canada, Mexico, and the United States between 2026 and 2030.

The automaker didn’t go into many specifics, but confirmed we can expect commercial vehicles as well as cars, trucks, and SUVs. There will also be a mix of “core models and expanded trims” as well as new XRT and N variants.

More: Hyundai’s Best-Seller Is About To Get A Major Redesign

While Hyundai has bet heavily on EVs, they’re not putting all their eggs in one basket. Quite the opposite as they promised a “broad mix” of powertrains that will include gas and hybrid options as well as battery and range-extended EVs. This is designed to meet “evolving customer demands across the region,” which is codeword for slower than expected electric vehicle adoption.

Muñoz alluded to this as he said, “By expanding our product portfolio and offering a wider range of powertrains in North America, we’re giving customers more choice while continuing to strengthen our long‑term investment in U.S. manufacturing, jobs, and the broader automotive ecosystem.”

Speaking of the latter, Hyundai aims to have more than 80% of vehicles sold in the United States assembled domestically by 2030. The automaker also wants to increase U.S. parts content from around 60% to 80% by the end of the decade.

What’s Coming?

The automaker was tight-lipped on what to expect, but spy photographers have already snapped an assortment of upcoming models including the redesigned Tucson and Elantra. The company is also working on a facelifted Santa Fe, while a larger truck is expected to replace the Santa Cruz.

On top of those models, Hyundai and General Motors have teamed up to jointly develop five new vehicles including an electric commercial van for North America.