• Toyota adopts Huawei HarmonyOS Cockpit for connectivity.
  • The bZ7 also syncs with Xiaomi smart home devices easily.
  • Starting from $26,000, it’s about the same size as a Model S.

Toyota has officially opened pre-sales of its new all-electric bZ7 in China, priced between 179,800 and 239,800 yuan for the 600 Pro and 710 Ultra LiDAR trims respectively, or roughly $26,000 to nearly $34,800 depending on the version. That aggressive entry point immediately puts it in the thick of China’s hotly competitive EV market.

But this launch is not only about affordability. It represents a clear change in the way that Toyota is approaching electric vehicles in the region.

Read: Toyota’s New Flagship Electric Sedan Is Here But Not For Us

The bZ7 has a sleek fastback design, modern without being too dramatic. At just over 5.1 meters (200.8 inches) long, 1,965 mm (77.3 inches) wide, and 1,506 mm (59.2 inches) tall, with a 3,020 mm (118.9 inches) wheelbase, it carries the proportions of a proper executive sedan. Those dimensions place it squarely alongside rivals such as the Tesla Model S, BYD Han L, and BMW i5.

 Toyota’s Flagship Electric Sedan Undercuts Tesla Model S By Nearly $96,000 In China

Inside, the layout is clean and technology-focused. A huge 15.6-inch central display is located at the center of the dashboard, backed by the compact driver screen and head-up display. The system runs off Huawei’s HarmonyOS Cockpit 5.0, something that is important for Toyota.

Legacy automakers have long struggled to get on top of Chinese-centric ecosystems which buyers love. The adoption of HarmonyOS Cockpit not only offers sharp graphics, quick response times, and voice control features, but it will also be able to natively integrate with China’s own ecosystem of connected apps and services.

A Serious Push Into China’s Connected Car era

Toyota’s integration with Xiaomi’s smart ecosystem means that the car itself is intended to integrate with compatible Xiaomi home devices. Drivers can control select functions of a smart home directly from the interface in the vehicle and also sync personal preferences across devices. It makes the car part of a wider digital lifestyle rather than being simply a transport tool.

Advanced driver assistance comes from Momenta’s R6 system, which uses a combination of sensors and roof-mounted lidar. Features include navigation-assisted driving support and automated parking features. Higher trims focus strongly on comfort too with zero gravity seats, massage and ventilation, a premium audio system, rear seat tray tables and even a built-in refrigerator focused on rear passengers.

Powering the bZ7 is Huawei’s DriveONE electric system in conjunction with lithium iron phosphate battery packs. Depending on the trim, Toyota is claiming a driving range of between about 600-710 km (373-441 miles) under CLTC standards (so take that with a grain of salt). Still, that puts it squarely in line with important domestic competitors. That’s paired with a 207 kW (277 hp) electric motor that provides motive power.

That headline range also nudges it into the territory of the dual-motor Model S AWD, at least on paper. The Tesla, of course, operates in a very different league when it comes to outright performance, with roughly 670 hp on tap. It also sits in a completely different price bracket, starting at 842,900 yuan, or around $122,000. That works out to roughly 4.6 times the base bZ7 and about 3.5 times the price of the top-spec version.