VW’s Considering A Flagship SUV For Buyers Who Can Afford A Porsche But Won’t Drive One

Volkswagen recently stopped accepting orders for the Touareg as the company prepares to sunset the model. However, the automaker is reportedly considering an electric successor that would enable them to hold onto well-heeled customers.

In an interview with Autocar, Volkswagen’s sales and marketing boss said ,”We are the brand for the people,” but the Touareg has “its place and this is why we are looking into opportunities for a next-generation. ”

Martin Sander went on to acknowledge low sales, but noted there’s a certain type of customer that wants “great design and space, and a very high level of quality and sophistication but, for whatever reason, do not want to be associated with a premium brand.”

More: VW Ending Its Longest-Running SUV After Two Decades With Touareg Farewell Edition

In essence, it’s for people that want the luxury and style of an Audi, but with a Volkswagen badge. Sander went on to describe Touareg customers as “very down-to-earth people who are affluent,” but “low-key” and don’t want to show off. He went on to note many are business owners and it might send the wrong signal if they show up to a customer’s home in a vehicle like a Porsche Macan.

Little is known about the next-generation Touareg but, if approved, Sander said it would be fully electric and a large SUV. This suggests the model could be based on either the PPE or SSP platform. The former underpins the electric version of the Porsche Cayenne and that model has typically been closely related to the Touareg.

If history repeats itself, the ID. Touareg could follow in the footsteps of the entry-level Cayenne Electric and have a roughly 113 kWh battery pack, a 390 kW DC fast charging capability, and a dual-motor all-wheel drive system producing a combined output of around 435 hp (324 kW / 441 PS). Of course, the Volkswagen could be less advanced to help keep prices down.