- Jeep has introduced the 2027 Wrangler Laredo.
- It features brown accents and a leather interior.
- SUV sports a 1-inch lift and 35-inch all-terrain tires.
Jeep’s Twelve 4 Twelve campaign continues as the brand has introduced the Wrangler Laredo. It revives an iconic trim from the 80’s and draws inspiration from the Texas border town as well as the American Southwest.
Previewed by the Wrangler Laredo concept, the production model is based on the Wrangler Willys with the Xtreme 35 Package. This means it’s a rough and tumble off-roader with a 1-inch lift as well as bronze 17-inch, beadlock-capable wheels wrapped in 35-inch BFGoodrich KO2 tires.
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Buyers will also find a Gobi grille, Laredo hood decals, and brown bodyside graphics. They’re joined by bronze tow hooks and a lasso-style “4WD” logo on the rear end.
Continuing the brown theme is the reintroduction of the classic tan soft top. It’s a cool touch, but customers can also get a black hardtop or a Sky One-touch power roof.
The interior embraces luxury as there are Bison Brown Nappa leather front seats with heating and power adjustment. They’re accompanied by Mayan Gold contrast stitching, Global Black accents, and a custom center console badge. Jeep also mentioned a “subtle cowboy hat motif appears in the HVAC pad prints.”
Orders open later this month and the Laredo will cost $1,995 more than a Wrangler Willys with the Xtreme 35 Package. Jeep’s configurator only lists 2026 models and the aforementioned version starts at $49,250 before a $1,995 destination fee.
This means fans are looking at spending around $53,240 for the two-door special edition and $55,620 for the four-door variant. It’s also worth noting the Xtreme 35 Package appears to be offered exclusively with an eight-speed automatic transmission, so manual fans are out of luck.
