- Hyundai teases Earth and Venus concepts as part of its Ioniq sub-brand.
- The EVs show slim LEDs, futuristic proportions, and sharply cut surfaces.
- A countdown on Hyundai China’s website points to an April 10 debut.
Hyundai is setting the stage for the next phase of its Ioniq sub-brand, previewing what’s to come with a pair of new concepts. The EVs, dubbed Earth and Venus, introduce an evolved design language that will likely carry over to future production models.
The automaker’s official website in China now features a countdown to a “Hyundai Ioniq Brand Launch Event” scheduled for April 10. A teaser video shows a meteorite impact revealing a gold-colored crystal, one face shaped like the letter “i.” Whether this becomes the new Ioniq emblem remains unclear.
More: The Boulder Is Hyundai’s Answer To The Ford Bronco, And A New Pickup Is Behind It
Hyundai has also released shadowy teasers of the upcoming concepts across its global social media channels, describing them as “a cosmic statement, engineered for humans.”
The Earth is finished in silver and features Y-shaped LEDs reminiscent of the Lamborghini V12 Vision Gran Turismo Concept from 2019. Its short hood, steeply raked windscreen, boxy wheel arches, and flat surfacing give it a distinctly Cybertruck-like presence. Unfortunately, only a small portion of the profile is visible, so the overall bodystyle remains unclear.
More: Hyundai’s New Pickup Truck Will Be Everything The Santa Cruz Refused To Be
The Venus appears in a gold finish, with the teaser focusing on its rear. It leans into sharper, more angular surfacing, paired with a fastback-style tail, ultra-slim LEDs, and a ducktail spoiler. There are also glimpses of a pronounced bumper and round wheel arches.
It will be interesting to see whether the Earth and Venus are simply futuristic styling exercises or early previews of where Hyundai’s electric lineup is headed alongside the Ioniq 3, 5, 6, and 9.
More: A Hyundai Beat The BMW M2 CS For World Performance Car Of The Year
The timing of the announcement, along with its ties to China, suggests the concepts could make their first public appearance at the Beijing Auto Show on April 24. Hyundai may also choose to reveal the designs earlier at its April 10 event.
Setting aside its global and China-focused ambitions, Hyundai is planning an aggressive product push in North America, with 36 new or refreshed models due over the next five years. That rollout includes a rugged SUV and a body-on-frame pickup previewed by the Boulder concept at the New York Auto Show.
