The Truth About the Relationship Between Hyundai and Kia

Hyundai and Kia have a strange, symbiotic relationship. They share factories, parts as well as engineering knowhow and product testing duties. And yet they remain separate entities with their own marketing, distribution and styling departments.

Michael Sprague, Kia’s VP for marketing and communication describes their relationships to the New York Times likes this:

“Kia Motors America operates as a completely separate sales, marketing and distribution organization in the United States. [Hyundai and Kia share engineering efficiencies] similar in many ways to other global automakers.”

Hyundai spokesman Jim Trainor echoes those comments:“[Hyundai treats Kia] just like any other competitor in the automotive space.”

On the flipside of the equation, the final product decisions for both brands are made by a joint Hyundai-Kia board that meets regularly through the year. And some very similar products – such as the Hyundai Sante Fe and Kia Sorrento – are even produced in the exact same factories.

Both carmakers are part of the family-owned Hyundai conglomerate in South Korea, one of the largest such commercial entities in the world. Despite numerous legal challenges from the state government and union, Hyundai / Kia have persevered to become the world’s fifth largest automaker.

By Tristan Hankins

PHOTO GALLERY

U-Turn Goes Horribly Wrong As Driver Crashes Straight Into Lamp Post

For whatever reason, what should have been a simple U-turn ended up in a – thankfully not serious – accident.

Ford Ranger Reports For Duty As A Cost-Effective Army Vehicle

British engineering firm Ricardo has revealed a military-spec version of the Ranger in collaboration with Polaris Government and Defense .

McLaren Senna Sets Lap Record At Virginia International Raceway, Easily Eclipsing A 911 GT2 RS

The Senna lapped VIR a full 2.9 seconds faster than a Porsche 911 GT2 RS, a blistering fast machine in its own right.

Porsche Taycan Turbo S Outperforms Model S P100D In German Test, Tesla Fans Are Not Happy

The two EVs dueled in the wet and the Porsche came out on top, but since the tests were conducted by a German publication, many claim they were rigged.

Ford Is Making Connected Car Tech Free For Owners

Owners will no longer have to pay to remotely start and unlock their vehicle.

Here’s How TV Shows And Films Get Their Hands On Classic Cars

A company in Georgia connects hundreds of owners to studios that want their car.

Hyundai To Invest $35 Billion In New Auto Technologies By 2025

The South Korean government wants Hyundai to sell Level 4 autonomous vehicles by 2024.

Skoda EV Mule Hits The Nurburgring, Will Be A Production Version Of The Vision iV Concept

The upcoming model will effectively be Skoda’s take on the Volkswagen ID.4.

$120,350 A8 L 60 TFSI e quattro Is Audi’s First Electrified Flagship

The 2020 Audi A8 plug-in hybrid offers an EV range of 28.6 miles and 443 HP of combined output.

German Cops Seized This Gold Wrapped BMW X5 M Because It Was Too Shiny

The BMW crossover was also equipped with tinted taillights and a modified exhaust.