GM’s Chevrolet division will have a huge presence at this year’s Super Bowl game as it plans to air no less than five commercials focusing on the Camaro, the Sonic and the Volt.
These include the “Needing Getting” music video for the Sonic from the band OK Go that will air during the pregame program, the “Aliens” spot showcasing the Volt, the “Chevy Happy Grand” with the Camaro Convertible, the “Sonic Anthem” that chronicles the sub-compact’s stunts, and the “Joy”, again with the Sonic.
“The Super Bowl is a huge opportunity for Chevrolet to connect with millions of consumers – before, during and after the game – with our ads and digital extensions,” said Joel Ewanick, global chief marketing officer at General Motors. “At the core of our efforts are great Chevrolet cars and trucks.”
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