Ford Kills the F-150 Harley-Davidson Edition

Ford has discontinued the Harley-Davidson edition of its popular F-150 pickup truck, a company executive told Automotive News.

“We don’t have plans for one at the moment. We’ve got 10 models including a brand-new Limited Model, which was new for 2013. We feel like we’ve got the market really well covered,” said Doug Scott, Ford‘s truck marketing manager.

Scott said the Harley-Davidson model typically made up only 1 to 2 percent of the F-150 total sales. On the other hand, sales of the range-topping Platinum version of the F-150 have exceeded expectations, consequently, the Harley-Davidson edition was dropped.

Introduced in 1999 as a high-end version of the F-150, the Harley-Davidson special edition continued through the 2012 model year.

Beau Smith, chairman of the Ford National Dealer Council and co-owner of Sill-TerHar Motors, a company that operates Ford and Lincoln franchises in Broomfield, Colorado, confirmed that the Harley-Davidson edition pickups made up only a small part of his volume.

“With the introduction of Platinum and Raptor it was not a high-volume or high-turn vehicle for us. It won’t be missed,” he told Autonews. Martin Gubbels, a Ford-Lincoln dealer from Torrington, Wyoming, said Ford’s decision to discontinue the F-150 Harley-Davidson was “a smart business move”, as the absence of the low-volume niche model will simplify the ordering system.

There has been no reaction so far on this issue from Harley-Davidson. So what do you think; is Ford’s decision to drop the F-150 Harley-Davidson a good idea or not?

By Dan Mihalascu


2012 Ford Harley-Davidson™ F-1502012 Ford Harley-Davidson™ F-1502012 Ford Harley-Davidson™ F-1502012 Ford Harley-Davidson™ F-1502012 Ford Harley-Davidson™ F-150

  • europeon

    I wonder what other manufacturer can afford to say that a volume of 15-20k units “won’t be missed”.

    • Speedo

      It was a dealer that said that, not the manufacturer.

    • VW/ Audi group could say it easilty. ask them about the RS6 RS4 RS8

    • Lady Martinez Gomez-Juarez


    • Luke Sulla

      You poor thing. It isn’t the “volume of 15-20k units” which is missing. Ford simply retired the HD badge. Ford figured that any prospective buyers of the HD model would still be customers, but would simply buy one of the other F-150 brands.

      Is this concept really that difficult for you to understand?

      (More to the point. Based on the above comments, is this website one that I would miss?)

      • europeon

        Are you stupid?
        Yes, you are. Why do I even bother?

        • Luke Sulla

          Why do you bother?

          Well little Mister, you should run upstairs and ask your mommy why. She loves you and it doesn’t matter to her how you turned out.

  • Sack11

    It’s about time! I recall my first reaction when it first came to market. Ford, more than its competitors, has tied its vehicles to other in vogue brands and to me it’s cheesy. It’s hokey and it shows how lame some people are. When’s the new iFord coming to market, or is that i150?

    • Jello

      Learn the history, before you speak – there is a tie.

      • Stridder

        It always comes down to lack of education on a topic when people make idiot comments such as Sack11, so sad to bad….

  • T_Cake

    They could also trim a few luxury trim lines, seeing as they have the Lariat, King Ranch, Platinum, and now Limited. How about another SVT?

  • Fdiaz

    Too bad. It would be nice to have that option. If you do not have the space, tools or know how to build or customize your truck the HD edition was a good option. I’ve had my 2012 for a year now and the neighbors still look at it like the first time.

    • Bobby D

      Same here with my 2010. People love to talk about its flare and 4 different colored metalic flakes in the paint. It will be back on the newest design in a few years. Looking forward to buying another one!!

    • Diablo

      Same here with my 2006. It’s still mint and turns heads all the time.

  • Sal

    I was a Chevy guy but… But since Harley f150 got out I switched trucks imidietly . Got a 03 Harley . If not I would of had a ss Chevy .then again $ make decisions

  • Susan porrok

    Miss the harley truck please make 2014 one best truck ford put out

  • T

    Thank God, Ford finally came to their senses!

  • mudslinger777

    What kind of shallow minded, self absorbed, pretentious fool buys a harley truck? Oh, the same lame ass that rides a harley…

    • harley1

      o and what do you ride and or drive . sounds like a walker. runing down the two things in life must not have one . sorry ford bad move …………..

      • Stridder

        Yeah, same guy that runs down a vette, same ole same ole

    • A Harley rider

      Well said for someone that probably can’t afford a real bike like a Harley.

    • Diablo

      We know what kind of mud you’re slinging…H O M O!

      • Luke Sulla

        I bet you do.

        So, did you two get a room, or what?

        • Diablo

          And we know who he’s doing the muslinging with…hahaha. F’in H O M O S…they’re everywhere!!

  • Show Off

    Seem’s like Ford will miss out on a few sales this year. A customer will go to a company that sell’s a product that offers style, comfort and a good service ablitiy of their product. Lets face it, its all about competition between the big three. Now is a chance for one of the other two to out do Ford old style of the Harley Edition. I am sure Harley would be more than glad to have an input on the new design………………Drive on brothers………Can’t wait for it to happen.

    • harley1

      what a bad move for ford we have the 2011 harley truck . as well as a harley bike. i have had chevy trucks all my life. seen the truck had to have it . love the truck and its the harley part that made the swich . when its time to get a new truck hope someone has picked it up. love the truck but life is HARLEY DAVIDSON. and if you dont understand that well . cant fix dumn .sorry ford dumn move .

    • Luke Sulla

      And how did all that work out for you & Ford?

  • Jenny Carter

    I love my HD F150. I didn’t buy it for that, I just loved the whole package. And I love the way it runs…away from the rest!

  • MarketAndChurch

    They should bring this back for the new F-150. It can slot in at the same price point as the King Ranch, right beneath the Platinum and right above the Lariat. Or as an appearance package for the top-of-the-line Platinum.

  • mycat

    after the 2003 Harley no more supercharge so no more Harley
    I have a 2002 Harley Davidson crew supercharge
    I will keep it

  • James

    after the 2003 Harley no more supercharge I have a
    2002 Harley Davidson with the supercharge I love it
    and plan to keep it

  • Mike

    Where do I find out how many HD trucks were sold from 2000-2004?

  • Aimee Haddock Scott

    I have a 2010 HD F-150 and by just following scheduled maintenance, it still purrs like a kitten and runs like a champ. I love the color: Lava, which in the correct sunlight makes it look purple, instead of black. I’m in the market for a 2015 and it saddens my heart that Ford has nixed the line, for now. I can wait.

  • Steve

    I have a 2010 HD F-150 that gets more good comments than any other vehicle I have ever owned. 96,000 miles on it and still no problems. The all wheel drive/ 4wd is the best in all road conditions. The Raptor looks great for guys much younger than me, I’ll wait for a new HD.

  • Hack Martin

    I’m a little disappointed, but I could never afford one anyway, so I guess they had to do what they had to do. I never saw the books on how much Ford made or lost on the H-D’s.

    • Diablo

      I buy my trucks used. I bought my 2006 HD F-150 in 2009, it’s still mint and I f’in love it. If you get a truck that has been well taken care of…you can get it for half to 1/3 the price. I paid 25900 for mine in 2009 with 44000kms. I’ll never buy new… unless I win the lottery…lol

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