BMW Group Breaks Ground in Brazil; Will Produce 1-Series Hatch, 3-Series, MINI and More

German luxury car-making group BMW continues to direct the proceeds toward enhancing operations and continuing its global expansion with a new plant in Brazil.

On Monday, the BMW Group hosted an official ceremony to begin the construction of the €200 million (about US$275 million at today’s rates) project in Araquari, Santa Catarina, with the participation of several Brazilian officials, including Michel Temer, the Vice President of the country.

Scheduled to commence operations in the fall of 2014, BMW’s first-ever automotive plant in South America has a target of assembling at least 30,000 vehicles annually, including the MINI Countryman, BMW 1 Series 5-door model, BMW 3 Series Sedan, BMW X1, and BMW X3.

It will comprise a body shop, a paint shop and an assembly facility creating approximately 1,300 direct jobs, and according to BMW, many more within the supplier network of the new factory.

Harald Krüger, Member of the Management Board of BMW AG, responsible for Production, commented in Munich:

“Today, we are laying the cornerstone for the BMW Group’s first automotive plant in South America. The new plant in Brazil will be an important element in our international production network and will make a significant contribution to the BMW Group’s profitable and globally balanced growth. Our strategic principle of “production follows the market” has previously proven effective in markets such as the US and China and will also ensure our success in Brazil as an important future market.”

Upon completion of the new Brazilian plant, the BMW Group’s global manufacturing network will reach 29 production and assembly sites in 13 countries on four continents.

PHOTO GALLERY

BMW-Brazil-1BMW-Brazil-2BMW-Brazil-3

The 2020 BMW M235i Gran Coupe Is Already Out And About

The new M235i Gran Coupe is fitted with a 2.0-liter turbocharged four delivering 301 HP to all four wheels.

Subaru Impreza 22B STi Is Stunning, But It’s Also An $128k Affair

The Impreza 22B STi can sprint to 60 mph in just 3.9 seconds thanks to its bespoke 2.2-liter turbo four.

Driven: 2019 Lexus NX300 F Sport Is An Engaging Drive Crying Out For An Update

The 2019 NX300 F Sport still has a unique appeal, but in certain areas it feels outdated compared to its rivals.

2008 Mercedes CLS 63 AMG Has A Naturally Aspirated, 507 HP V8 Waiting For You

This first-gen CLS 63 AMG is equipped with the P30 AMG Performance package that brings carbon brakes, a limited-slip diff and sports suspension.

Do You Really Need More Than A Diesel-Powered BMW 3-Series?

The 320d sure is no M3, but with 187 HP, more than decent performance and good fuel economy, is a very good choice.

Lexus And Toyota Will Allegedly Launch Three New EVs By 2021

The two brands are also working on new plug-in hybrid models but, as one exec said, are waiting for the right time to introduce them.

This Is Where Mercedes-AMG Makes The New A45 And CLA 45

The German brand has started production of the A45, CLA 45 Coupe and CLA 45 Shooting Brake at its Kecskement plant in Hungary.

Dacia Duster Was EU’s Second Best-Selling Car In August Behind The VW Golf – See How The Rest Fared

The Sandero took fourth place, giving Dacia two models in the EU’s top 5 best sellers – quite an achievement given the brand’s somewhat limited range.

Lumma Design Adorns BMW X7 With Bold New Widebody Kit

Lumma’s X7 also sports a blacked-out kidney grille that doesn’t look half bad and big rims with extra wide tires.

Uniti One Configurator Up And Running, You Can Spec It Up To Nearly €26K

Uniti is now accepting deposits for the One EV from customers in the UK and Sweden, with other European countries to follow.