Ford of Britain is urging an entire nation to “Unlearn” everything they knew regarding their cars, as long as we’re talking about preconceptions.

As Ford puts it, progression comes from “abandoning preconceptions”, and that’s certainly one way for people to somewhat leg go of what they know or think they know about what we call the “Mondeo Man”, the brand itself and in a way, life itself as well.

The campaign is set to launch across home and digital media, and helps viewers take a new look at the familiar and shows them how far they can progress as long as we’re willing to let go of certain beliefs which may be limiting.

While trying to be creative when demonstrating how much can be achieved when we “unlearn”, Ford is inviting us to meet a 104-year old record-breaking runner in Fauja Singh, a micropig named Tiddles who’s taken over the cat flap and the new and iconic Mustang which is hitting British soil for the first time.

“The campaign is about taking a fresh look at the familiar and anyone in the UK who takes a fresh look at Ford may be surprised by what they find,” said Andy Barratt, Chairman & Managing Director Ford UK. “We now have a line up of vehicles that demonstrate our performance prowess and innovation, from the Ford GT which will race this year at Le Mans, to our new flagship SUV, Edge, which is laden with driver-helping technology.”

Ford’s marketing manager, Richard Beard added that “Unlearn is about casting aside preconceptions, having another think about Ford, and reappraising. It’s about not being held back by limiting beliefs.”

While this isn’t the most creative or original campaign we’ve ever seen, it should work well in the UK – since it doesn’t apply to every single market.

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