Here Are Some Of Porsche’s Best Ads Throughout History

Whether we’re looking at the symbolic meaning behind ads or simply what’s in front of our eyes, Porsche has certainly managed to capture our attention throughout their history, armed with nothing more than their creativity.

We’ve come across quite a bit of subliminal and not so subliminal messaging from Porsche. They’ve been saying the “right things” pretty much since 1964 when they showed everyone the bold and clear visual identity of the iconic 911.

Sure, the 911 went into production in 1963, but the ad itself followed a bit later on and showed a car that must have stolen a lot of hearts back in the day. They even used the slogan “driving at its finest” – and there sure weren’t a lot of other cars that engaged the driver better than the 911 did.

During the 70s, Porsche ads became more descriptive and explicative due to the oil crisis and the so called limits of growth. The German sports car manufacturer chose to argue in favor of comfort, road capability and reliability, while focusing less on the visual factors.

The following decade however sees yet another change in the way Porsche marketed their vehicles. Initially, they went with an in-depth examination of what their cars had to offer, writing some pretty “emotional” text that fans ultimately didn’t find all that appropriate. This led to them changing their strategy in 1984 when they went with shorter and more concise ads – similar to what they do today.

While the early 90s were more about boosting self-confidence during economic turmoil, further down the road Porsche chose to go with intelligent sentences and world-play instead of claiming things that made their brand stand out as opposed to rival manufacturers. These are the ads we’re pretty much used to these days and safe to say, they work.

1964-1969

1970-1979

1980-1992

1992-1994

1994-PRESENT

Koenigsegg Agera RS1: An Amazing Hypercar With A $10 Million Price

If you love quirky vehicles that are also exceptionally fast, then you pretty much can’t do any better.

Despite Its Age, This 1991 BMW 850i Remains One Smooth, Sweet Ride

Today, 296 horsepower from a 5.0-liter V12 doesn’t sound like much, but it sure was enough in 1991.

Porsche 988 Imagines The Brand’s Next Mid-Engine Supercar

This is a take on what a Porsche rival to the likes of the 488 GTB might have looked like.

Tesla Seeks $167 Million In Damages From Whistleblower Ex-Employee

Tesla is seeking damages as reparations for the impact its ex-employee statements had on its share price.

Here’s Why Ford Should Bring The 2019 Ford Ranger Raptor To America

Ford has its reasons not to bring the Ranger Raptor to the United States, but capability ain’t one of them.

Bugatti Chiron Hits 261 MPH, Sounds Like A Fighter Jet Taking Off

We still don’t know how quick the Bugatti Chiron is with the speed limiter removed, but it’s pretty darn fast as it is.

Can The Kia Stinger GT S Beat The Entry-Level Tesla Model S In A Straight Line?

We already know that the Kia Stinger is fast, but is it fast enough to challenge the Model S?.

Top Gear Dares To Tackle A Snowy Mountain In An Ariel Nomad

The Nomad can navigate some difficult terrain, but can make it in this challenging endeavor?.

Is The 2019 Toyota Yaris Good Enough To Challenge The VW Polo And Ford Fiesta?

The Japanese supermini is one of the most reliable commuters, but is the latest version more engaging to drive?.

Skoda Scala RS Hot Hatch Is Possible, Here’s How It Might Look Like

A Scala RS could be a powerful, and cheaper, alternative to the Volkswagen Golf GTI.