Here Are Some Of Porsche’s Best Ads Throughout History

Whether we’re looking at the symbolic meaning behind ads or simply what’s in front of our eyes, Porsche has certainly managed to capture our attention throughout their history, armed with nothing more than their creativity.

We’ve come across quite a bit of subliminal and not so subliminal messaging from Porsche. They’ve been saying the “right things” pretty much since 1964 when they showed everyone the bold and clear visual identity of the iconic 911.

Sure, the 911 went into production in 1963, but the ad itself followed a bit later on and showed a car that must have stolen a lot of hearts back in the day. They even used the slogan “driving at its finest” – and there sure weren’t a lot of other cars that engaged the driver better than the 911 did.

During the 70s, Porsche ads became more descriptive and explicative due to the oil crisis and the so called limits of growth. The German sports car manufacturer chose to argue in favor of comfort, road capability and reliability, while focusing less on the visual factors.

The following decade however sees yet another change in the way Porsche marketed their vehicles. Initially, they went with an in-depth examination of what their cars had to offer, writing some pretty “emotional” text that fans ultimately didn’t find all that appropriate. This led to them changing their strategy in 1984 when they went with shorter and more concise ads – similar to what they do today.

While the early 90s were more about boosting self-confidence during economic turmoil, further down the road Porsche chose to go with intelligent sentences and world-play instead of claiming things that made their brand stand out as opposed to rival manufacturers. These are the ads we’re pretty much used to these days and safe to say, they work.

1964-1969

1970-1979

1980-1992

1992-1994

1994-PRESENT

Is That A Leaf Blower Under Your Hood Or Are You Happy To See The Cops?

The driver claimed he used it to feed air to the engine. Then again, he also tested positive for meth…

Japanese Workers Are Renting Cars Not To Drive But Live In!

One respondent said he used it to eat and take a nap, while others watch TV, get changed or… store belongings .

Ferrada’s Mercedes-AMG E63 S Sports New Rims And A 750 HP Upgrade

This E63 sports 20-inch rims and a healthy power injection that can destroy the tires in no time…

Porsche Suggests 718 Cayman GT4 RS Is Possible, But Not Just Yet

Increasing power of the 9A2 is easy, but Weissach doesn’t want the Cayman to get too close to the current 911 GT3.

Good Luck Getting Away From Florida Highway Patrol’s Dodge Challenger

FHP Jackonsville’s new Challenger R/T patrol car uses a 375 HP, 5.7-liter HEMI V8.

Dashcam Footage Reveals Who Really Is To Blame For This Crash

Two eye witnesses blamed the driver on the left, but the camera tells a totally different story.

The Porsche Cayenne Coupe Turbo Is Scaring Fast In A Straight Line

Watch the Cayenne Coupe Turbo accelerate through to a blistering 185 mph.

Hybrid And Plug-In Hybrid To Follow C8 Corvette Stingray

GM President confirmed that the new platform of the Corvette has been designed with electrification in mind.

One-Off Pagani Huayra Hermes Edition Is Both Fierce And Lavish

Apart from the finest leather from the French luxury house, this Huayra also features the desirable Tempesta package.

Would You Cough Up $50K To Get A 330 HP, Hoonigan-Style Fiesta ST?

This ST sports a WRC-like body kit, highly tuned engine and Hoonicorn livery, so it’s anything but subtle.