Chevrolet Wants You To Love The Malibu On Facebook

Chevrolet takes advantage of the newly introduced interaction system on Facebook to promote its new Malibu model, allowing people to express their “Love” for the 2016 mid-sized sedan.

As you might already know, the huge online social network service recently launched a new range of reactions that provide several more additions to the “Like” button. One of these new expressions is “Love”, and Chevrolet thinks the Malibu could inspire this emotion. No, really, that’s what they’re actually saying:

“Timing couldn’t be more perfect for Chevrolet to bring the all-new 2016 Malibu and Facebook’s new Reaction buttons together. The midsize segment has traditionally offered many options to ‘like’, but only the new Malibu inspires the emotion to love”, said Paul Edwards, vice president of marketing for Chevrolet.

The video offers viewers a chance to relate with a series of familiar moments, including buying and taking ownership of a new car; a recognition towards the connection made between Facebook and Chevrolet customers, as Edwards concluded:

“We have used Facebook to create so many important connections between our brand and millions of our customers. To give them the opportunity to “love” us through Facebook Reactions adds a new dimension of meaning that helps us grow closer to everyone who loves our cars and trucks.”

The American car company even goes as far as making a top which explains why the Malibu deserves…love. It’s called “Top Five Reasons to Love the Chevrolet Malibu”, and one of them is the standard built in 4G LTE Wi-Fi.


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