Honda has taken a unique approach with its 2016 Ridgeline Super Bowl commercial hoping to attract customers with a cuteness overload.
The 60-second commercial will air during the third quarter of the big game and has been dubbed A New Truck to Love. It revolves around a flock of sheep singing famed Queen song Somebody to Love and has been produced to highlight the vehicle’s truck-bed audio system, making the car the first of its kind with such a stereo.
To produce the ad, the Japanese marque employed the creative genius of Bryan Buckley who has created more than 40 other Super Bowl ads. Without a celebrity actor in sight, it should certainly stand out from the plethora of other automotive ads airing during next week’s Super Bowl.
Senior vice president and general manager of the Honda Automobile Division, Jeff Conrad, said “Great Super Bowl spots are entertaining for the fans while communicating an essential value of the product, and we believe our Honda Ridgeline commercial accomplishes both objectives in dramatic fashion. With so many truck buyers passionate about football, the big game is the perfect setting to introduce the all-new Ridgeline, and the distinctive features that make it the ultimate tailgating vehicle.”