New Kia Optima Sportswagon Officially Revealed – Should They Bring It To US?

Kia pulled the wraps off their new Optima Sportswagon ahead of the Geneva Motor Show debut, after an earlier leak today.

Inspired by the Sportspace concept which received a very positive feedback, the new Kia Optima Sportswagon wants to combine the obvious practical gains of a wagon body with a striking exterior design.

Kia’s first D-segment wagon retains the same 4,855mm length as the saloon version, with only the height to have increased by 5mm to 1,470mm. The Optima Sportswagon offers 553lt of cargo capacity (48 more than the saloon model) with the rear seats in place while the latter feature a 40:20:40 split-fold ability.

“This is an important product for Kia in Europe, and it will increase our presence in this hugely important segment,” said Michael Cole, Chief Operating Officer Kia Europe. “In Europe, two thirds of all sales in the D-segment, and three quarters of all fleet sales in this class, are made up of tourers, so the Optima Sportswagon will play a critical role in attracting new private and corporate buyers to the brand. This is an important conquest product for Kia.”

Customers will be able to choose between two petrol units and one diesel engine. The entry-level petrol model is powered by a 163ps 2.0-litre SVVL unit while GT models are equipped with the new turbocharged 245ps 2.0-litre T-GDI engine which is offered only with a six-speed automatic. If you prefer diesel, then Kia also offers the 141ps 1.7-litre CRDi which can be specified with an optional seven-speed double-clutch gearbox.

Inside Kia offers the choice of a single- or two-tone scheme (black or dark grey with light grey) with the company’s latest infotainment system with Android Auto and Apple CarPlay offered with 7.0inch and 8.0inch displays. With soft-touch materials and high levels of soundproofing, the new Kia Optima Sportswagon promises to offer a premium experience from a segment above.

The global debut is scheduled for the Geneva Motor Show on March 1.