Bentley Can’t Make Enough Bentaygas To Meet The Demand

The British automaker’s Chief Executive Officer, Wolfgang Duerheimer, confirmed that they are looking into ways to ramp up production of their first ever SUV.

Bentley has already increased the capacity of the Bentayga once, from 3,600 to 5,500 units, with the company’s boss telling Reuters that they have received pre-orders from 10,000 customers.

“We are evaluating whether we can do a little bit more next year”, Duerheimer said during the Geneva Motor Show. The Crewe plant is ready for the challenge, but the company’s suppliers can, so far, meet only the original schedule for 3,600 cars.

Adding more shifts in the plant and getting a boost from the suppliers will allow Bentley to produce more of their ultra-luxurious large SUV.

“This is a step-by-step process, but it’s a nice problem to have”, Duerheimer conceded, adding that their desire is to keep the waiting list as short as possible. The waiting list for the Bentayga is currently stretching to one year.


  • NG212

    Bentley said they want to sell 20,000 units a year, so I’m not surprised that they’re brazenly trying to raise production as much as possible. In some parts of the world, Bentleys will no longer be exotic.

    It seems obvious that they’re trying to get as many sales as possible before the Rolls-Royce Cullinan comes to market and woos all the super luxury customers with its poshness.

  • john coleman

    I love this car. I hope one day they will fit it with the 6.7 V8.

    • S3XY

      “One day” “V8”

      Its 2016, any engine is a thing of the past

  • fabri99

    To be honest, I’m quite surprised. Yes, it’s a luxury SUV so of course people badly want it, despite it’s heavily overpriced. What staggers me is that…well, it doesn’t look THAT special. Not as special as any other Bentley, not 262k special. Not much more special than a Cayenne, really.

    • BlackPegasus

      Agreed. It doesn’t look special at all. In fact, the dash is already dated by 10 years or so, and the rear leg room is hardly SUV worthy.


        • benT

          that’s due to the size of your font

      • fabri99

        Well, it really wasn’t that much about interiors as it is for appearance. It just doesn’t look like a Bentley. It doesn’t have the same feel of majesty (mixed with tackiness) that the Concept had, it just looks like a normal car. Nothing more than a X5, any $80k SUV wouldn’t be outshined by this…

      • nope soup

        ‘dash is already dated by 10 years’


        Ok then, what is a modern car with a ‘modern’ dash?

  • Six_Tymes

    impressive inside and out. I think the interior is its strong suit, design wise.

  • Tumbi Mtika

    Proof money can’t buy looks. But it can buy an overpriced Q7.

  • nauticalone

    I’d rather the Cayenne or Q7 and extra money ($150,000) plus in the bank or another two vehicles. Just don’t see this as worth a quarter million dollars!

  • jfalckt

    Crazy, good on them though. Still got the worst name in recent car history

    • BGM

      Close but that honor belong to the LaFerrari.

  • S3XY

    Who would spend a penny on that ugly hideous thing? People really have sh*t taste in vehicles

    • Matt

      The Model X is uglier.

  • Six Thousand Times

    Could’ve predicted that one. How long until there nothing but SUVs on the market?

    • Tumbi Mtika

      Sedans and wagons are a dying race…

    • Ken Lyns

      This thing has little ground clearance and minimal suspension travel. It is effectively just a wagon.

  • MarkoS

    I don’t get it.

  • Dan Facciolo

    Clearly, money doesn’t buy taste.