We know BMW is gunning for the S-Class’ reign in the super-luxury segment, and with the latest “Individual” Solitaire and Master Class Edition 750i xDrive models, the car maker closes the gap a little more.
BMW’s Individual program has been a major part of its “bespoke” car manufacturing process for more than 20 years, offering extra individualization and customization to individuals seeking to get more out of their Bavarian vehicles.
“The BMW Individual Manufactory is not so much a place where masterful craftsmen provide vehicles with solutions that are tailor-made to the individual ideas of our customers, but rather an attitude driven by the aspiration to offer maximum customer orientation and to ensure that our customers’ wishes become reality,” says Frank van Meel, CEO of BMW M GmbH.
The new special edition variants of the BMW 7-Series come with exclusive and finely crafted equipment details – as BMW claims. Both are based on the 750Li xDrive model, but while the “Solitaire Edition” will be limited to only 6 models, the “Master Class Edition” will be a truly bespoke one-of-a-kind offering.
On the outside, there are two special colors – BMW Individual Metallic Black Gold and BMW Individual Metallic Solitaire White, but it’s the interior that really reflects the newly acquired “elegance” motif.
Besides the acres of Alcantara and fine leather, the cabin also features soft floor mats made from sheared lambskin in Tartufo (similar to the ones offered by Rolls-Royce). A bar compartment with tulip sparkling wine glasses and an integrated cooling box in the rear compartment center console is also available, although the highlight of these special edition models are undoubtedly the five optional diamond inserts in the interior trims on the dashboard and doors.