Hyundai Praises NHTSA & IIHS Over Automatic Emergency Braking Initiative

As a strong advocate for standardizing effective safety technologies, Hyundai Motors America applauded the NHTSA (National Highway Traffic Safety Administration) and the IIHS’s (Insurance Institute for Highway Safety) initiative for working together with the automotive industry to make AEB a standard feature on all new cars.

The group, (where Hyundai are also participants), has committed to making Automatic Emergency Braking systems (AEB) standard on all new cars no later than NHTSA’s 2022 reporting year.

“Providing effective safety technology is essential for our customers,”
said Hyundai Motor America exec Mike O’Brien. “With all our new models, we are ushering in new standards for safety, featuring technology proven most effective in preventing accidents in the first place, and reducing injuries should an accident occur.”

In Hyundai’s current US lineup, six models are available with AEB systems as optional extras: the all-new 2017 Elantra, 2017 Santa Fe, 2017 Santa Fe Sport, 2016 Sonata, 2016 Tucson and 2016 Genesis – where the last three also received Top Safety Pick+ ratings from the IIHS.

Set to arrive in dealerships this summer, the Genesis G90 will feature AEB as standard, though later this year, additional 2017 model-year Hyundai vehicles will include the system as available equipment.

The way AEB works is by using both the forward-facing radar and camera, detecting other vehicles and pedestrians and warning the driver of potential collision risks. If the driver doesn’t react in order to avoid an impact, the system will apply emergency braking.