RAM Chief Thinks There Are Opportunities For A Small Pick-Up

A Jeep Pick-up truck might not be the only thing FCA is preparing, as a smaller RAM pick-up could also make an appearance in the future.

Albeit not confirmed by an official source, The Detroit News reports that Mike Manley, global head of both brands (Fiat and Chrysler), thinks there’s “opportunity” for such a vehicle in the United States and around the world:

“I think there’s opportunity there in the U.S. if you look at what’s happened in the mid-size segment here – significant growth last year. I think that space is big enough, certainly, to have two offerings there.”

While there are already big plans with Jeep’s upcoming pick-up truck, and with the recently-launched Fiat Toro, development for a RAM variant wouldn’t come at much additional cost. Still, for now, such a plan seems like a longshot, as Manley explained when asked if the company will have a small pick-up ready by 2020:

“I wouldn’t even confirm if we’ll have two offerings, let alone confirm a time frame”, he said.

Nevertheless, Dodge wants to expand to other markets, while the rising demand in the mid-size truck segment makes the idea that much more appealing.

“There’s potential for RAM to use a Fiat platform for a RAM pickup”, Manley said, mentioning that Bob Hegbloom – head of RAM International – will be traveling to Brazil discuss opportunities with Fiat.

Fiat Toro Pictured


  • Ugly Snouts for Ugly Trucks

    The snout on this truck is atrocious.

  • Aj


  • Ilbirs

    My intuition again is proving to have a point. There’s space for a dual-product approach in U.S. compact truck segment, leaving the Wrangler based product to those who are more purist and a Toro rebadged as RAM for those who want a thing that rides more like a passenger car but doesn’t forget to have the attributes needed for a good compact truck.
    In Brazil the Toro began its career being a huge success and displacing some traditional competitors in the compact truck arena. We must remember that Fiat is the rookie in this segment in Brazil and have to face a tough competition formed by Toyota Hilux, Chevrolet S10 (the world version of what Americans call Colorado), Ford Ranger (the model codenamed T6, that America doesn’t have), Nissan Frontier, Mitsubishi L200 and VW Amarok. Maybe the Toro will be the second place in the segment, even considering the fact that could face some resistance from purists due to unit body construction and independent rear suspension, but FCA got it right when saw that there is an unattended demand due to the demise of the trucks by the size of and old S10 or previous Ranger, that were narrower than their almost full-size successors.

    I guess that U.S. is suffering from the same problem and the Toro approach can do well there, specially considering the sum of qualities it has, as its payload is more or less the same the BOF competition has. In the RAM portfolio this would mean a good distance from the 1500 version, like the times of Dakota’s two first generation and when Ram meant a full-sized Dodge truck. It would put the truck and commercial vehicles division in a very good position.

    • Ugly Snouts for Ugly Trucks

      “My intuition again is proving to have a point. There’s space for a dual-product approach in U.S. compact truck segment…”

      Yes, it’s been done, it called the Honda Ridgeline and the new one model is about to be released. There’s no way FCA can even compete with the Ridgeline when it comes to quality, resale value and longevity. There are others in the game too.

  • Craig

    Sadly… I’m not THAT interested in their future secrets. When something is actually for sale…. I start to care.

    • fabri99

      FCA is a world of resignation after fake promises and delayed models.

  • Thomas Elkins

    I like the Toro. It’s kind of weird looking, like the Jeep Cherokee, but I find myself liking it more and more. Just like the Jeep Cherokee lol. I think it would be neat if they made a Ram version and called it the Dakota. Or Ram 100 or whatever.

  • Bo Hanan

    Being a Fiat platform/power-train is a concern. And that 1.4L-turbo won’t cut it.

  • psiqtas

    Nooo…not that fugly!!!