Cadillac CT8 Flagship Sedan Reportedly Scrapped

The resurgence of Cadillac as a direct rival to the world’s top luxury brands may happen without a great big sedan, according to a new report.

In a tweet Tuesday, Autoline reported the rumored CT8 luxury sedan, planned to be a competitor to the likes of the Mercedes-Benz S-Class and BMW 7-series, had been shelved by Cadillac.

This leaves the recently launched CT6 sedan (pictured at the top) as the highest-ranking sedan in Cadillac’s lineup. Having just launched in March with three engines, it’s also scheduled to get a turbocharged V8 engine and a plug-in hybrid version.

Yet as recently as this winter, Cadillac officials had been careful not to label the CT6 as the flagship, insisting a more lavish Cadillac (and presumably longer) sedan was coming – even though a CT6 Platinum edition can push well past the $80,000 mark.

“Cadillac is continue to expand its product portfolio – including launches of some 11 new models between now and roughly 2020,” a Cadillac spokesman said Tuesday in an email to Carscoops. “The new CT6 prestige sedan and XT5 crossover are launching right now. It’s not the right time to address each one of the upcoming products in detail. Suffice it to say our plan is moving forward and gaining momentum steadily.”

This is interesting considering how long brand president Johan de Nysschen has been trying to align Cadillac with the top luxury rivals, but it makes sense considering how the sedan market – even among traditional, high-spending customers – has contracted in favor of SUVs. And for volume’s sake, Cadillac desperately needs resources to invest in crossovers other than the XT5.

Besides, Cadillac already has a successful flagship at the top of its line. It’s called the Cadillac Escalade and some brands can only dream of having such a big, brash banner to wave.

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  • SAW THIS AT THE CAR SHOW. ALL I CAN SAY IS GARBAGE. CHEAP UNINSPIRED INTERIOR, DULL EXTERIOR.

    • Althea Later

      HEY NOW…. It did have purple stitching!!! Oh wait… one of the Cadillacs did.

    • Six Thousand Times

      I actually thought it wasn’t bad at all.

    • Mynameis Taylor

      i think it’s a stretch to say that it’s a dull looking car

  • TheBelltower

    So, this is as good as we can expect Cadillac to get? “Standard of the World” my ass. Even with the CTS-V, the current lineup is way to sensible and mainstream.

    • RonK

      Well I just sent a week in the CTS 3.6 and came away very impressed. It quick and handles amazingly well. And is full f luxury features. I was a diehard German car guy but would now consider the Caddy. It’s that good. I’m currently getting a few days in an ATS coupe and so far it’s a nice drivers car too.

      • TheBelltower

        I like the CTS just fine. But it doesn’t have movie star looks and I don’t lust after one as I would if it were styled like the ElMiraj. The CT6 is not bad looking, but that’s not going to cut it.

        • RonK

          I didn’t like the styling of the first and second gen CTS but this third gen is quite nice. I’d argue it looks better than an A6 and probably an E class. Toss up with the BMW 5 depending on your preferences. The problem Cadillac faces is that it doesn’t have the badge appeal of it’s competition yet. Most people who buy an A6/E/5 do so for the brand as a status symbol. The rest is secondary. That’s a shame because the CTS is definitely on par with the competition and is cheaper too. A similarly equipped 5 series was about $14k CDN more than the CTS. And I would argue the CTS is as good a drivers car as the BMW. It was fast and truly capable of ridiculous cornering speeds.

          • TheBelltower

            Don’t get me wrong, I really like the style of the CTS and consider it to be one of the best cars in the segment. The CT6 is mediocre, at best. To really steal Mercedes, BMWs and Audis’ lunches, Cadillac needs to revitalize the segment and make it theirs. The germans can get away with offering incredibly conservative sedans. While the Japanese have had success with SUV’s, they have struggled with the C-class, E-class or S-class categories. Cadillac won’t succeed unless they carve out something truly exceptional that forces people to cross-shop them against the Germans. Cadillac’s concepts really got people excited. That they have scrapped it, and are settling for these relatively ho-hum vehicles (compared to the Elmiraj) is very disappointing.

          • RonK

            Most manufacturers tone down concept cars by the time they reach production. i do see some lines from the ElMiraj in the CTS and CT6 but some of the design elements are probably not practical for production due to safety and costs etc. I do agree that those that shop German do so primarily for the badge so they are unlikely to consider a Cadillac or Japanese contender under any circumstances. Styling alone won’t matter to most of them. in fact, bold styling might be a hindrance for some of the market. So it’s kinda a Catch 22 (the original CTS was different and bold for its time but that didn’t help it). Do something wild that appeals to some or go more conservative to appeal to others. I’m not sure what the answer is beyond building excellent cars that get good press and hopefully slowly build brand recognition.

          • TheBelltower

            I know I’m getting off-topic, and not to be argumentative, but most people like me buy German cars because they are incredibly well engineered. When you pull them apart for something as simple as changing a light bulb, you see exactly how overengineered they often are. As frustrating as that can be, I like that the components are built intelligently even though no one may ever see these things. When you pull apart a GM product, it’s often not finished nicely beyond the surface and they clearly don’t care about the longevity or the material quality of the components. Occasionally, when this stuff creeps to the surface within plain sight, it ruins the mystique of the brand and makes the owner wonder if their money was well spent. From what I understand, this is something that de Nysschen plans to correct with Cadillac’s switchgear. Cadillac should design and build cars that people aspire to own, will want to restore in twenty years, and that are restorable. Not cars that are crushed after ten. Once Cadillac creates that type of desire, the brand recognition will follow.

  • Andrewthecarguy

    Ok…none of this makes sense. First, The ATS = 3 Series/C class, then CTS = 5 Series/E class. CT6 is supposed to be the 7 Series/ S class competitor. Should have been named something totally different, like ETS. Anyhoo…

    • Kash

      I think CT6 will fit better (name wise) when the ATS drops it’s name for a CT(#) name even with the CTS keeping it’s name.

      • Andrewthecarguy

        CTS and CT6 are too confusing. The convention should be consistent. So if ATS is becoming a CT# then CTS needs to follow the same.
        The successful car makers keep names for a very long time. Even if the convention changes, the overall theme doesn’t change. How long as the Camry name been around? Contrast with Taurus.
        What about the 3 Series? Will BMW wake up one day and decide it will be something else? The launch of the 4 Series stirred a lot of emotion but it still makes sense. Mercedes walked that line with the SUV naming reshuffle, but it all makes sense now. Cadillac not so much.

        • Kash

          meh. CTS makes sense though. It’s the sport sedan. and it really is, it’s kicking arse left and right in V form. Another reason they’re keeping it is because when Cadillac dropped actual names for alphanumerics the CTS is the only one that’s still alive because it was the best selling name plate of all those. The DTS, STS, and XLR are all dead for a reason. The CTS has gone from a C-class player to E-class.

          Another thing to realize is that the Asians have a philosophy about names: where if an american car does poor Americans find it to be easier to redesign the car, improve it, and change it’s name it keeps people from associating the bad previous version with the new one. That’s the same reason Jag didn’t want to use X-type for the F-pace. Asians feel a debt is owed to the name plate and they’re willing to spend the extra money on getting people to realize that they’ve corrected the problems from the lemon of the last version to the golden apple that is the new one.

          BMW and Mercedes have already come out and laid out their naming structures. Cadillac’s naming structure makes sense if you can see ahead, right now it is a little confusing but that happens when you’re mid shuffle. The ATS will become the CT4 or something with the next generation, maybe even CT5 to line up with the XT5. CT’s are sedans, XT’s are crossovers and the Escalade is just that, the Escalade. Cadillac’s style is very Mercedes-esque. I’d expect to see a XTS and XT6 SUV to compete with the GLE and GLS, respectively.

          • Carlo

            I have to agree with Asians. GM has dropped to many once popular names in the last 25 years. Many of which were my favorites. “First ever” introductions don’t make sense in a brand as old as Cadillac.

          • Kash

            I think if Mercedes and BMW can do it, and so far they’ve done it well, then so can Cadillac, it’s just going to take some time and some open mindedness on our part.

    • Cobrajet

      They were apparently going to call it LTS. I thought they should reuse DTS, D for Deville, the famous name used for a full size Cadillac. But they wanted a new system.

      • Tumbi Mtika

        Cause the DTS did sooo well…

        • Cobrajet

          The CT6 is its direct replacment.

    • John Ambrose

      Back in the day, Cadillac’s most prestigious sedan was the Series 60 (special). If Caddy insists on ditching its current #TS nomenclature, they should consider naming the CT6 “Series 60” -A blending of both the traditional and the modern (alphanumerics). The CTS successor could be the Series 50, the ATS successor the Series 40, etc.

      • Carlo

        I completely agree. If Cadillac must drop all the names why not go back to the series names they had originally. If done right I would love to see a Series 75 Fleetwood to complete with Maybach S 600. Remember Fleetwood was an old luxury coach building company acquired by GM in 1925.

  • Andrewthecarguy

    More on the naming convention…
    ETS = Escalade (E); S Class coupe competitor would be called Eldorado, again (E)
    CTS = Centurion? for the mid size Audi Q7 fighter SUV; E class coupe fighter would be called Coupe de Ville. All connected with (C)
    ATS = Astride small SUV. ATS coupe would be the Allante.
    I dunno I just think Caddy could do better with naming.

    • MJack

      Naming is only one of the problems. lol

      Trying to re-badge GM cars for the past 30 years isn’t going to work anymore. I agree with @MICHGO:disqus, the cut corners are very noticeable and the brand has suffered from years of decline. It’s not the 1950’s anymore and both Caddy and Lincoln need to call it. I know I’ll get lots of disagreements, but there are much better options on the market.

      • Andrewthecarguy

        I like the new Continental. Now I haven’t driven or seen it in person, but I like what I see so far.
        I also really like the newest CTS-V.
        I don’t think that Lincoln and Cadillac are irrelevant, they just need to get a good fix that doesn’t involve launching a million new irrelevant models.

      • RonK

        That was true 5 or 10 years ago. But Cadillac has stepped it up. Lincoln less so at the moment. You really should try the new cars. The 3rd gen CTS is as good as any of the german competition. I’m spending this week in an ATS coupe and so far it’s impressed me too. The CTS I had last week was good looking, luxurious, full of tech and features and the driving dynamics were top notch. You might be surprised.

  • Kash

    So then what the f*ck was the CT6 supposed to be competing with? The CT6 isn’t a small car by any stretch of the imagination. It’s bigger than the SWB 7 series, does that mean the 7 is a small car as well?

    I knew Cadillac was thinking about doing a LWB CT6 but not something any bigger than just adding a couple inches to the wheel base unless they wanted to play footsies with the S-Maybach.

    • Tumbi Mtika

      see? i’m not crazy!

  • rye the second

    *ucking bean counters. Cadillac is cadifail now. Its dead. They cant even redesign their dated a&s garbage. Typical gm move. Im so tired of it. It is always a waiting game. Bmw is planning a sedan above the 7(besides of the x7), and these bums cant even make a car that can compete with the 7, inside and out. F.u.c.k them. F.uck their art and scince, fu.ck their lifeless tai lights and dated looking profiles. Fuckin’ dick.heads

    • Tumbi Mtika

      Creative censors…

  • tempo150101

    DeVille, Coupe DeVille, Sedan DeVille, Eldorado, Seville, Fleetwood … now THOSE are Cadillac names. The product they have is pretty good, but now they need to embrace the unique Cadillac heritage instead of trying to be German car copycats.

    • Six Thousand Times

      Most people who recognise those names in their glory days are currently dead or are ticketed for that destination. I’m not saying the CT thing is a winner, either but the world has made dozens of rotations since anyone really wanted a DeVille.

      • tempo150101

        If I were in charge of Cadillac, I would drop all this copycat German crap and position the brand along the lines of being the new Harley-Davidson. Big, bad, lush, premium quality, proud of its heritage and proud to be American instead of just another German copycat. There’s something to be said for standing out from the crowd. Cadillac’s product is good enough now that they can do that.

        • Six Thousand Times

          I do not disagree entirely. I just think Cadillac destroyed its own image of those names with terrible cars in the 1970s and ’80s. Now, only the geriatric set have fond memories of Cadillac’s greatest hits. Prior to the early fifties, Caddys were called by their “Series ” designation which was a two-digit number. Not sure about Harley-Davidson as a role model as they’re too WT for me and not a luxury good.

          • tempo150101

            I understand, but the Demographics of Harley riders are 50% biker T, as you say and 50% successful guys living out some Easy Rider fantasy they have. My point is that a Harley is a premium product and they can’t sell enough of them. It is quintessentially American, like the Caddy.

      • Mr. Crankypants

        Good point there Swingtime -which is why the 50 year-old names like Mustang, Camaro, Impala and Corvette were replaced with alpha-numeric names years ago.

        Oh wait…

        • Six Thousand Times

          Well, the Camaro, Mustang, Corvette, 911, Land Cruiser, and even the Corolla have stayed pretty relevant over the years through most of their iterations. Picture yourself telling your friends you just bought a Sedan DeVille.

          • tempo150101

            I think the Impala name had been retired just as long if not longer as some of the Cadillac names have been retired. They were going with Caprice for a long time. They can use other names in GM’s past, like the Cadillac Bel Air, maybe. Maybe not.

          • Six Thousand Times

            The Impala, IIRC, was the lower line of the full-size Chevy into the ’80s. It did disappear but came back in 1996-ish and then Caprice died when the car went FWD. Holden used it for a while after that, I believe.

          • Carlo

            From 1965 to 1996 Caprice was the full-size flagship of Chevrolet. Impala SS came back in 94 as the performance version of the Caprice. Both were killed off in favor of SUVs for 1997. For the 2000 model year the w-body Fwd Impala replaced the w-body Lumina and is essentially midsize, now in its 3rd generation on the epsilon platform.
            The Caprice was also used as luxury flagship of Holden 1990 to present, a completely different RWD car. In 2000 GM started selling it in the UAE as a Chevrolet Caprice. That car redesigned in 2006 a true full-size car is being imported to the USA only as a police vehicle as of 2011 even if a buyer wants to buy one.
            “In my opinion it should be redesigned and built in North America again as Chevrolet’s flagship above Impala and offer a SS version. Sadly the SUV gluttony will probably prevent this from happening. I really prefer full-size cars over SUVs there are simply to many of them and few truly big rwd cars.”

          • Six Thousand Times

            Awesome. The history I was too lazy to look up.

      • pcurve

        yeah those names can be turn off for younger buyers. I like those names too, there are a lot of baggage tied to those names.

        • Carlo

          Among the 3 cars I own is 97 Cadillac Deville Concours. I love the looks of this car, the length, luxury, interior volume, acceleration, lightish weight about 4,000lbs. I would prefer it was RWD and the engine didn’t leak. My point I’m 32 and Deville is not a turn off for me, I’d love to be able to buy a high tech modern version. A true full size luxury car.

          • pcurve

            I like Deville and Seville brand. Almost as much as I like Towncar and Continental, which have much better cachet than Lincoln name itself.

            Don’t get me wrong, there are probably plenty of old name loyalists, and if Cadillac makes very compelling cars, the old names can become assets, rather than liabilities.

            But that’s a risky bet for Cadillac at this point, because nobody is buying ATS, CTS, CT6 despite being good cars. And certainly not due to their names. They have a long battle ahead of them.

    • Ilbirs

      Lincoln ressurrected the Continental name, put it in a good product and now has 40,000 orders for the model. If it copycatted the Germans, we would see a MK(put a letter here) being as invisible as the other ones named like this.

      • tempo150101

        I would do a commercial like this one but with all the German, Korean and Japanese lookalike cars:

        https://www.youtube.com/watch?v=SaZqQLpbjFU

        Remember?

        • Astonman

          Absolutely! Loved that commercial then and still do. Thanks for the memories.

        • BlackPegasus

          LOL 😆

      • Status

        40,000 interested people, not sales or orders. The Continental will not sell 40K units in it’s first year.

      • Six Thousand Times

        The new Continental is little more than a chromed Taurus (now China-only) which is a stretched Fusion. The Cadillac is a real individually-built RWD car. And having just seen a new Conti, it’s not much to look at.

  • Six Thousand Times

    And the SUV kills another one…

  • layer8pro

    RIP Cadillac. at least as far as my garage is concerned. was really looking forward to a ciel-inspired CT8.

  • MarketAndChurch

    This is actually very smart on Cadillac’s part, although I still hope they come through with a top-of-the-line LWB version of this that has some unique revisions to it much in the way that a Maybach S600 adds 30k of luxury niceties to a standard S-class.

    Now… what Cadillac has not ruled out is whether they will still give us a large flagship coupe… so I still have hope for the Ciel and Elmiraj.

    • layer8pro

      …its ruled out! no flagship coupe. unless its an suv coupe of course!! a coupe would be even lower volume than the sedan.

      • MarketAndChurch

        If it’s the Ciel in flesh, it could afford to be, with a pricepoint north of 160k. Land Rover sells a 200k Range Rover that is worth maybe 120k at most, and that’s an 80k profit. Porsche sells a 200k Panamera that probably has a great profit margin as well. It’s difficult to argue that Cadillac couldn’t sell a low-volume large coupe approaching that price, with the looks of the Ciel, the power of the Z28, and the very best tech GM can throw at a car. There’s a better case to be made for a large coupe then there is for a large car that costs north of 150 grand.

        • layer8pro

          i would love for caddy to make a flagship coupe a whole lot, and your numbers make sense… but i was talking about reality. the reality is, unfortunately, that they will not make it. simple as that. not in the next 5 years or longer. they should, but they won’t…

  • Bo Hanan

    I thought the CT6 was the flagship car and wondered why it didn’t have a larger number.
    They can always offer an extended wheelbase model (CT6.5 or 7) with more bling.

    • pcurve

      larger number.. and also styling that’s not so derivative of CTS. Cadillac makes good front face, but it is clueless with side profile design.

  • layer8pro

    the only good thing i see out of this is that **maybe** Lincoln sees an opening for a proper flagship. (new conti doesnt count) here’s hoping….

  • Tumbi Mtika

    Ok, can someone tell me what the fuck the CT6 is supposed to be? I don’t fucking know honestly.

  • BlackPegasus

    Actually this announcement puts me at ease. I worried that Cadillac would botch it’s upcoming flagship at a time when everything was riding on its success. I saw the CT6 in person twice and the car does have some road presence. With a little more opulence and a longer wheelbase variant, it could very well serve as a flagship should Cadillac choose to designate it as such.

  • Craig

    I didn’t see any real need – at this time – for a CT8 anyway.

  • Hossi Blumengaarten

    American trash, good try Government Motors but German luxury is here to stay forever!!!

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