BMW And Garage Italia Customs Present i8 Futurism Edition

When you thought the i8 can’t get more futuristic than it already is, BMW goes and creates the “Futurism Edition” in collaboration with Garage Italia Customs.

The vehicle is part of the 50th anniversary celebration of BMW’s history in Italy, using its technological advanced body as a canvas for Giacomo Balla’s “Lampada ad Arco” painting.

The artist’s original artwork is on display in the Museum of Modern Art in New York, and it symbolizes the advent of electricity in the 1900s, representing a street lamp powered by electricity under the moonlight. It was chosen due to its revolutionary color technique and its visionary portrayal of future technology – just like the i8.

Described as a pairing of a sports car of the future with Italian creativity and craft, the project isn’t BMW’s first venture in the world of fine art, as the Bavarian-based company has a long history with various artists, creators, designers and producers.

“There was immediate synergy with BMW Italia the very first time we met for the i8 Futurism Edition project. Garage Italia Customs and the BMW brand both share, in fact, all the values connected to technology evolution and the continuous search for innovation in their specific sectors. The BMW i8 Futurism Edition is a practice of style. It gave the Garage Italia Customs Maestros a chance to celebrate a car which is projected towards the future of mobility. At the same time, it honours Italian art with Giacomo Balla, who is a prominent figure of the Futurism movement”, stated Lapo Elkann, President and Founder of Garage Italia Customs

The colorful vehicle will have a chance to unwind its 357 HP hybrid powertrain at the 2016 Mille Miglia, following the BMW 328 driven by Sergio Solero, President and CEO of BMW Italy.


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