Mazda Says It Will Build RX-Vision If You’ll Buy It

It’s another episode in the rotary saga; this time taking place at the sidelines of the Concorso d’Eleganza where Mazda showcased their stunning RX Vision concept.

Mazda’s design director Kevin Rice spoke to Top Gear about the design philosophy that the company wants to follow. “If you look at the Ferrari 275 GTB or the Ferrari 330, and all those Italian cars through the late 50s, 60s and 70s, they were very pure, very clean and very exciting,” he says.

“The modern world is busier and more exciting, but we respect those values of purity and beauty. They were valid then, and – if nobody else wants to do it – we want to resurrect those values,” Rice added.

This is why the company brought the RX Vision to one of the most exclusive classic car events in the world, to showcase their will to bring back a cleaner and effortlessly beautiful design language and the positive feedback caught them off guard.

“We were overwhelmed with the reaction to the RX Vision,” says Kevin. “Inside Mazda, we all love the car, but to see the reaction of the people here at Villa – car fanatics of the highest level – and for them to be impressed has kind of shocked us. In a good way.”

When asked when Mazda will finally green-light the concept for production he simply smiles and says that they would love to build it, implying that it’s not that easy for them. What makes it difficult is of course the rotary powertrain. As is, the concept car doesn’t feature any running gear as it’s just a design study.

“Nobody else would have developed the rotary engine,” says Kevin. “We thought we could get something good out of it, which we did, but we never stopped developing it. We didn’t just leave it with the RX-8. In the back rooms at Mazda, we’re still developing it, and when the world’s ready to buy another rotary, we’ll be ready to provide it.”

The Japanese company has officially admitted in the past that they have a small dedicated engineering team working on the rotary engine for the past eight years, looking for a breakthrough.

The increasingly stricter emissions standards combined with Mazda’s limited budget might not be enough to bring back the rotary engine. Some people believe though that if enough fans demand their rotary power back, Mazda will do them the favor.


  • Six_Tymes

    If I will buy it? Heck YES I WILL BUY IT. IN FACT Mazda, set up a website that takes pre-orders and I will provide you a deposit Today.

  • In the Market

    inb4 “CHINA ONLY.” ಥ_ಥ

  • javier

    no thanks, 12 mpg and a big sticker for a weekend toy is silly. This company should focus on performance cars for regular people and not get lost in some dead end pipe dream . I had an rx7 and it was sweet but it was a fun cheap car. Maybe they ought to bring out a new speed 3 and or an upgraded suv.

    • c3vzn


    • Aquaflex

      Your smart! Why make a $100k rx-7? Just give us a next gen Mazdaspeed 3 and 6 and a MazdaSpeed Mx-5. Forget the rotor engines!

  • S3XY

    I have an idea…. make it… electric! genius I know

    • Eythan Aldrich

      how about hydrogen why? they attempt that

    • TheHake

      f*ck that. Just put in 4 rotary engines. With lots of turbos.

  • iKaizen

    Put in the the Mazda6 as a top spec performance version.

  • Kash

    I can think of some better projects than this or a rotary engine, well better than building this with a rotary engine. Personally I say build RX-Vision but with a V6/hybrid option as sort of a poor man’s S-coupe, or depending on Lexus prices the LC, a decent alternative to that, then take the rotary from this and throw it into the MX-5, strip out the AC, radio, etc. and make it a somewhat hardcore version, something that the RX-7 and RX-8 owners will look at and see as a somewhat spiritual successor to their car, you could even call it the RX-5. Put it in a car that people will expect to be tinkering with constantly.

    • redav

      I would buy an RX-8 with a modern 300 hp V6.

  • klowik

    Mazda don’t need the Rotary engine for this RX7, they just need a turbo 2.5L for this car and it will still sell.

    • Eythan Aldrich

      That’s invalid…Why? RX means “Rotary eXperimental” it won’t be an RX-7 without a rotary engine….

      • thunder bolt

        just about every engine has rotating parts to push the pistons, so just use in any engine that is available. done!

  • tkindred

    Forget the rotary. Just make the car.



  • Honda NSX-R


    • Ary Wisesa

      Patient bro. Patient…. Don’t worry, they will make it. The temptation of making big money out of it ( and don’t forget the “halo” effect that could be generated by its existence) is too great to be ignored. 🙂

  • SteersUright

    This car is stunning. Build it and stick any good performing engine in there. Even a 500hp sky active 4 cylinder, whatever.

  • 911

    Mazda wants to make this more upmarket, which I think is a good idea, however it also means that it has to be dual clutch. Even if I had the money, I wouldn’t buy one because I don’t drive automatic cars. Nevertheless I would love to see it being built and dream about it being manual!

  • peter

    built it with the 2.5liter otto…

  • Enter Ranting

    You could fit a lot of batteries under that giant hood. But no, this design will never see production.

  • flyfish

    To me it’s irrelevant what it is powered by, Wankel or SA 2.5T. As a 14 year owner of a NB2, I cannot fit in the new ND. Mazda, you blew in on the ND, if you are 5’10” or over you will not fit.

    So will I buy it? Yes if I fit in it and it is not priced like a Cayman. How about under 40K? Most importantly design it so a 6’2″ person can fit in it. You can always make adjusters to get things closer/higher.

  • MS3 Owner

    No Mazda, we want speed versions of your already great line up.

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