GMC Considering A Jeep Wrangler Fighter?

Jeep’s profitability is an inviting target for its competitors, as GMC reportedly wants to capitalize on the SUV market as well.

Automotive News reports that brand’s chief, Duncan Aldred, planned to grow the General Motors truck brand’s market share by two-thirds over a decade, to 5 percent from about 3 percent.

However, its US market hasn’t increased despite the high demand for pickups, SUVs and crossovers.

That’s why the American company weighs in the possibility to venture into Jeep’s terrain, as unnamed industry sources believe it plans a body-on-frame off-roader that will be aimed directly at the about the Wrangler.

Based on the same platform as the as the GMC Canyon and Chevrolet Colorado pickup trucks, it is allegedly in the early stages of development as it doesn’t appear to have been sourced to suppliers yet. In fact, its arrival isn’t expected until 2020 or later, marking a new direction for the company.

With rumors saying Ford is reviving the body-on-frame Bronco SUV for the very same reasons, it looks like the upcoming Wrangler’s plate will be full.

GMC Sierra All Terrain X Special Edition pictured


  • Tumbi Mtika


    • David87124

      Yes – they could call it the Hummer – which Ackerman(sp) and company foolishly canceled.

  • ejd1984

    GMC has been “considering” this for years on end. I’ll believe it when it’s in the showroom.

  • Maricaibo

    I just wish Jeep would consider a mid-sized pickup fighter…

    • Six Thousand Times

      They’ve had one based on the XJ Cherokee back in the ’80s/’90s. It was a rare sight. Jeep are now plotting a Wrangler-based pickup which they’ve also done before- last time as the Scrambler.

  • Six Thousand Times

    As we’ve heard these rumours a few times before, let’s go with yes. Yes, GMC is thinking about a Wrangler rival.

  • Justin Spencer

    why not s reboot of the GMC Jimmy 2-door and 4-door compact body on frame truck design smaller than the Terrain that’s tough enough to take off road and priced at less than $25K with 4-wheel drive… was popular when it was out and people still drive them as well as its Oldsmobile Bravada and Chevrolet Blazer siblings.

  • Auf Wiedersehen

    In typical GM fashion, they are arriving too late to the party and trying to guess what people want. Glad we bailed them out.

  • Subi-Rubicon1

    I don’t think the Wrangler has anything to worry about here. All who have tried have failed. I think that if you’re going to compete with such a vehicle, you’re going to need to play the game of imitation. There’s reason why the Wrangler has gradually evolved from its humble beginnings to what it is now. The formula hasn’t changed much with the exterior, while the interior has kept up with the times.

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