By showcasing the GLC’s sleek design, modern cabin, high-tech driver assist technologies as well as its performance, Mercedes wants to convince potential customers its offering beats the competition.

In this spot, titled “Impressive”, it claims that no matter what we’re looking for in a compact premium SUV, the 2017 GLC has us covered.

Priced from $39,150, for which you can get the 2.0-liter inline-4 turbocharged petrol power version, the GLC costs about as much as its direct competitors, the Audi Q5 and BMW X3.

US customers looking for all-wheel drive characteristics need only to spend an extra $1,800 in order to purchase the GLC300 4MATIC model, which happens to be priced similarly to the Q5 and the Jaguar F-PACE – both with all-wheel drive as standard.

Which entry-level compact premium SUV would you buy around the $40,000 mark?

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