Hyundai Kills Off Genesis Coupe, Confirms More Luxurious Successor

This is the end of the line for the Hyundai Genesis Coupe as the 2016 model year will be the final one for the brand’s only one rear-driven coupe.

With Genesis being now an individual brand, Hyundai took the decision not to update the Coupe under the new household name, unlike the Genesis sedan which transformed into the Genesis G80.

The MY2016 Hyundai Genesis Coupe was available only with a 348hp 3.8-litre V6 engine and either a six-speed manual or an automatic transmission. The Korean two-door coupe was positioned against various popular sports cars, including the Ford Mustang, the Subaru BR-Z, the Chevrolet Camaro and such.

The company plans to replace it with an all-new and more premium Genesis-branded coupe, sometime around 2020 according to a leaked road map we’ve seen a couple of months ago. This was confirmed by Christine Henley, PR manager for Hyundai Motor America who spoke to TTAC: “A new, more sophisticated and luxurious coupe appropriate for the new Genesis brand is currently under development”.

This leaves Genesis with just two models in its initial range for the MY2017, including the aforementioned G80 mid-size executive sedan and the G90 full-size sedan which will act as the flagship of the newly-found brand.


  • Six Thousand Times

    I wish they’d bring back the Tiburon as an actual sporty coupe as opposed to the frog-like Veloster.

  • TheBelltower

    How is going upscale a good idea? It doesn’t appear that anyone is buying the idea that Hyundai knows how to build a legitimate luxury vehicle. The Genesis is kind of a joke. In spite of the huge strides in quality and amazing visual design of some of their lower end mainstream cars, no one can honestly say that their cars don’t have a stigma behind the name Hyundai/Kia. I don’t personally know anyone who owns a Genesis or even considered one. I do not believe that it is smart to kill off a fantastic, stylish, reasonably priced coupe in an attempt to chase after the luxury audience. It won’t work.

    • bd

      Yes – the Genesis is so much of a “joke” that it outsells the Audi A6, Cadillac CTS, Lexus GS, Infiniti Q70 and the Jaguar XF.

      And upscale/luxury is where the coupe should be – much easier to compete against the likes of the Q60 and RC than the Mustang, Camaro and Challenger.

    • Kash

      That’s why they’ve spun Genesis off into it’s own brand finally and rebranded the Equus and Genesis sedan as the G90 & G80 respectively; to get away from that stigma of being a Hyundai. It’ll probably take some time and a redesign of the G80, but the G90 should do fine and eventually we’ll be talking about Genesis like we talk about Lexus today, another brand that was in the same situation a few decades ago.

      • TheBelltower

        I’ve heard this comparison before, and here’s my $02. It was a different age in the late 80s. Toyota was extremely well respected, and the luxury space was very small… pretty much limited to just Mercedes and BMW as the core players. “Luxury” was changing, and the writing was already on the wall for Cadillac and Lincoln. And for many reasons, it’s safe to say that Lexus was “needed” to shakeup the the rather undeveloped and stagnant luxury car industry. Infiniti, Lexus, Sterling, and Acura launched at about the same time, while Mazda attempted a half hearted attempt at luxury before backing off. Today, Lexus is the shining example while the other newbies are either gone or have been languishing. But even Lexus’ sales volume today really only consists of “premium” cars that can hardly be considered luxury vehicles. Now with Lexus, BMW, Audi, Mercedes, Porsche, Jaguar, Cadillac, Volvo, Tesla, Infiniti and a handful of others, each brand having very clear positioning, there is no clear market need for an expensive Hyundai. When Lexus’ launched, their goal was clear. I’m not sure what niche Hyundai will fill or what intrinsic expertise they possess (like Toyota did) or what value proposition they will have to offer. Even Lincoln and Acura are better positioned, and that’s not saying much.

        I don’t mean to slam Hyundai. But this is something that Hyundai needs to consider. They face challenges that Toyota didn’t and are not in as strong of a position to sell luxury vehicles as Lexus was. If they do stitch together a story and positioning that makes sense in the marketplace, I do believe that they need to work on their mainstream products. Their current cars are just okay, but not great. They need to be amazing before even attempting this.

        • Kash

          The Genesis sedan was selling 2k+ units reguarly from March 2014 to November 2015 when it dropped to 1.8k units then shot up to 3k the next month and has been 2k+/month for all of 2016. That’s just the Hyundai Genesis. I think they’re doing pretty well. I can only imagine what a simple rebadging will do. I like the Genesis sedan and liked the Equus, not enough to buy it, but I am going to buy the twin turbo V6 G80 when it hits US shores.

          Anymore you have two categories in the luxury market: Actual luxury and budget luxury. Actual luxury is like Cadillac, BMW, Merc, Audi, Lexus, Jag, Porsche, Volvo, Tesla where most of the brands are trying to compete with comparable engine sizes/outputs, prices, RWD, etc. then the budget is more of the Lincoln, Acura, Buick, Infiniti, etc where they focus on quality but not really the power and they’re really just gussied up Honda’s, Nissan’s, and Ford’s but they’re also priced significantly under the actual luxury brands.

          I say all this because I think Genesis is going to fit the budget brand’s prices while checking all the boxes of the actual luxury brands. Similar power outputs, high grade material quality, RWD, good/unique design, and a dedicated performance brand. That’s what they’re bringing to the table and that’s what’ll make them succeed. Cadillac and Lexus are trying to undercut the Germans very slightly price wise, Genesis is gonna undercut them drastically while offering all the things the Germans do like tech, materials, and performance.

          I could be completely wrong and they could fall on their face, but I really doubt it just because the new Genesis sedan has been selling so well so far and I see them, the Equus, and the 2.0T Sport and Limited Sonata’s all over town lately. I think Hyundai is going to build a very nice customer base from people buying the upper crust Sonatas, Azeras (especially after they kill it off), Cadenza’s, K900’s, and pull people in from Acura, Lexus, lower end Cadillacs and upper end Toyotas. Their price points so far are amazing and already hard to beat.

        • bd

          The entire Genesis lineup will be RWD (including crossovers) and there is a market for RWD-luxury w/o paying an “arm and a leg” as one would do for a well-equipped BMW or MB.

          The Genesis sedan (even w/o the brand separation) vastly outsells the Lexus GS and Infiniti Q70 in the US, Canada and Australia – so there is clearly a market.

    • Tumbi Mtika

      They’ve spun-off Genesis, dude. It isn’t a Hyundai anymore. By doing this, they’re finishing the job.

  • gregory cassanova

    2020? are they taking the piss?

    • Tumbi Mtika

      No, they’re focusing on more important things like building the brand, and getting core models to market, as well as marketing their current models. You can create a coupe for a luxury brand, but if the brand isn’t there to begin with, who’s going to buy it?

      • gregory cassanova

        I understand Tumbi, I am just a bit disappointed that we will have to wait so long for a replacement

        • Tumbi Mtika

          I know, me too.

        • bd

          Well, with a limited line-up (6 models) planned for Genesis, Hyundai probably wants to spread out the launches (which would have been spaced out anyway due to the development schedule).

          2016 – G80 and G90
          2017 – G70
          2018 – midsize crossover
          2019 – compact crossover (maybe also the coupe)
          2020 – coupe

  • f1300

    I’d really like to see what they’re able to create. The coupe’s design is quite impressive. But unfortunately Hyundai hasn’t any competitive engine to offer (in that segment). They lack either power (not necessarily horsepower, but real output in numbers) or efficiency – or both. Even worse for the european premium market, they lack configurable options. “All in” sometimes means “all out”, when you can’t combine your preferred options…

  • smartacus

    just bring back the Tiburon nameplate as a rwd

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