Toyota has moved into the 2017 model year by announcing retail prices for the Prius Liftback, Yaris, Yaria iA, RAV4, RAV4 Hybrid, Sienna and Tundra.
With a price list ranging from $24,685 for the Prius Two grade and $30,015 for the Four Touring, which represents an average overall increase of 1.4 percent or $374 over the previous version, the 2017 Toyota Prius Liftback now features the Toyota Safety Sense P (TSS-P) as standard on all trims.
The package includes four active safety technologies, such as Automatic High Beams, Pre-Collision System with Pedestrian Detection, Full Speed Dynamic Radar Cruise Control and Lane Departure Alert with Steering Assist.
The 2017 Toyota Yaris benefits from Toyota Safety Sense C (TSS-C) at no extra cost on all grades, which adds Lane Departure Alert, Pre-Collision System and Automatic High Beams. Prices for the Yaris range from $15,250 for the L model, equipped with a manual gearbox, to $18,000 for the SE with an automatic transmission, reflecting a 2.2 percent increase, or $355.
Updates made to the Yaris iA, which joins the Toyota family after the manufacturer pulled the plug on the Scion brand, include new exterior and interior badges, a fresh Chromium color that replaces the previous Sterling Silver and key features that include six-speed manual or six-speed automatic transmissions, 16-inch alloy wheels, 7-inch touchscreen display, keyless entry with push-button start and rearview camera. Prices for the iA have increased by $250 and now kick off at $15,950 for the manual transmission and $17,050 for the automatic model.
The list of vehicles that have hit the 2017 MY include the RAV4 and RAV4 Hybrid as well, as both feature Toyota Safety Sense P as standard on all grades, with Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, Pre-Collision System with Pedestrian Detection and Automatic High Beams.
A new grade, dubbed Platinum, joins the RAV4 petrol lineup, with standard features that include foot-well ambient lighting, five-door smart key, floor-activated height-adjustable back door, heated steering wheel, premium audio system, Bird’s Eye View Camera, door sill protectors, special badging and plush floor mats.
The 2017 Toyota RAV4’s MSRP ranges between $24,910, for the 2WD LE, and $36,150 for the 4WD Platinum, representing an overall increase of $540 or 1.9 percent, while the RAV4 Hybrid can be had from $29,030 on the XLE, up to $34,030 for the RAV4 Hybrid Limited, reflecting an increase of 1.2 percent or $353.
The Sienna is also in the 2017 MY, with a new standard 3.5-liter direct-injection V6 engine, rated at 295 HP (299 PS) and 263 lb-ft (357 Nm) of torque, mated to an 8-speed automatic transmission. The minivan starts from $29,750 for the L 2WD, while the Premium AWD can be had from $47,310, representing a 2.6 percent or $900 increase.
Last but not least, the 2017 Tundra now gets a standard tow hitch receiver to the 4.6-liter V8, the Limited models have power front bucket seating as standard and a four-way front passenger seat, and the color palette has been refreshed as well. The base pickup truck carries an MSRP of $30,020, for the Extended Cab SR 2WD with a Standard Bed, 4.6-liter V8 and a 6-speed automatic gearbox, while the CrewMax 1974 Edition and Platinum grade, with 4WD, short bed, a 5.7-liter V8 and a 6-speed automatic gearbox can each be had from $50,030, a 1.4 percent or $535 overall increase.
These MSRPs (manufacturer suggested retail price) do not include the delivery, processing and handling fee of $865 for Toyota passenger cars, $940 for small/medium SUVs, van and small pickup, $1,095 for large SUVs and $1,195 for large pickup truck.