Toyota Prices 2017 MY Vehicles In The US

Toyota has moved into the 2017 model year by announcing retail prices for the Prius Liftback, Yaris, Yaria iA, RAV4, RAV4 Hybrid, Sienna and Tundra.

With a price list ranging from $24,685 for the Prius Two grade and $30,015 for the Four Touring, which represents an average overall increase of 1.4 percent or $374 over the previous version, the 2017 Toyota Prius Liftback now features the Toyota Safety Sense P (TSS-P) as standard on all trims.

The package includes four active safety technologies, such as Automatic High Beams, Pre-Collision System with Pedestrian Detection, Full Speed Dynamic Radar Cruise Control and Lane Departure Alert with Steering Assist.

The 2017 Toyota Yaris benefits from Toyota Safety Sense C (TSS-C) at no extra cost on all grades, which adds Lane Departure Alert, Pre-Collision System and Automatic High Beams. Prices for the Yaris range from $15,250 for the L model, equipped with a manual gearbox, to $18,000 for the SE with an automatic transmission, reflecting a 2.2 percent increase, or $355.

Updates made to the Yaris iA, which joins the Toyota family after the manufacturer pulled the plug on the Scion brand, include new exterior and interior badges, a fresh Chromium color that replaces the previous Sterling Silver and key features that include six-speed manual or six-speed automatic transmissions, 16-inch alloy wheels, 7-inch touchscreen display, keyless entry with push-button start and rearview camera. Prices for the iA have increased by $250 and now kick off at $15,950 for the manual transmission and $17,050 for the automatic model.

The list of vehicles that have hit the 2017 MY include the RAV4 and RAV4 Hybrid as well, as both feature Toyota Safety Sense P as standard on all grades, with Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, Pre-Collision System with Pedestrian Detection and Automatic High Beams.

A new grade, dubbed Platinum, joins the RAV4 petrol lineup, with standard features that include foot-well ambient lighting, five-door smart key, floor-activated height-adjustable back door, heated steering wheel, premium audio system, Bird’s Eye View Camera, door sill protectors, special badging and plush floor mats.

The 2017 Toyota RAV4’s MSRP ranges between $24,910, for the 2WD LE, and $36,150 for the 4WD Platinum, representing an overall increase of $540 or 1.9 percent, while the RAV4 Hybrid can be had from $29,030 on the XLE, up to $34,030 for the RAV4 Hybrid Limited, reflecting an increase of 1.2 percent or $353.

The Sienna is also in the 2017 MY, with a new standard 3.5-liter direct-injection V6 engine, rated at 295 HP (299 PS) and 263 lb-ft (357 Nm) of torque, mated to an 8-speed automatic transmission. The minivan starts from $29,750 for the L 2WD, while the Premium AWD can be had from $47,310, representing a 2.6 percent or $900 increase.

Last but not least, the 2017 Tundra now gets a standard tow hitch receiver to the 4.6-liter V8, the Limited models have power front bucket seating as standard and a four-way front passenger seat, and the color palette has been refreshed as well. The base pickup truck carries an MSRP of $30,020, for the Extended Cab SR 2WD with a Standard Bed, 4.6-liter V8 and a 6-speed automatic gearbox, while the CrewMax 1974 Edition and Platinum grade, with 4WD, short bed, a 5.7-liter V8 and a 6-speed automatic gearbox can each be had from $50,030, a 1.4 percent or $535 overall increase.

These MSRPs (manufacturer suggested retail price) do not include the delivery, processing and handling fee of $865 for Toyota passenger cars, $940 for small/medium SUVs, van and small pickup, $1,095 for large SUVs and $1,195 for large pickup truck.