2017 Toyota Mirai Fuel-Cell Retails For $57,500, Adds New Color

While the Mirai isn’t getting any pricier in 2017, fans of hydrogen fuel cell vehicles walking into a Toyota dealership can also qualify for an $8,000 federal tax credit and a $5,000 potential California rebate to go with the access they’ll have to the state’s HOV carpool lane.

Furthermore, qualified customers will be eligible for the Mirai trailblazer program which offers purchase and ownership experience support, such as the 0% APR support for 60 months or 1.9% for 72 months.

For 2017, the Mirai also comes with a new color option called Atmospheric Blue, complementing the existing Celestial Black, Elemental Silver and Nautical Blue colorways.

On top of that, customers will be looking at the same comprehensive ownership experience as before, with services such as three years’ worth of complimentary fuel (or $15,000 max), three years complimentary Safety Connect and Entune + hydrogen station finder app, three years 24/7 customer call support, ToyotaCare, an 8-year/100,000 mile warranty on key fuel cell vehicle components and a complimentary Rental Experience for seven days per year for three years.

Next year, Mirai owners will have even more hydrogen stations at their disposal throughout California, which in turn should make them feel more at ease about driving a hydrogen-powered car. Speaking of power, the Mirai uses a fuel cell stack to generate electricity from a chemical reaction between hydrogen and oxygen, providing the driver with instant maximum torque upon acceleration.

Now, if you’re curious what that means for this type of car, then know that the Mirai can hit 100 km/h (62 mph) in 9.6 seconds, and has a maximum speed of 178 km/h (110 mph).


  • Ah, that’s what has been missing all this time – a new colour. Its fine now, beautiful car.

    If only someone had set fire to it at birth and put it out with a hammer….

    • Obsequious Lickspittle

      Does shit actually burn?

  • T_Cake

    “For 2018, Toyota plans to turn the world on its head again with the Mirai, adding a color known only as “Sea Monster Green.” Customers will be able to accessorize this magnificent color with factory add-ons, such as translucent dorsal and pectoral fins that will act as curb feelers. Also available will be a lighted, forward-facing protrusion mounted to the roof, not unlike the beautiful Anglerfish, after which the Mirai is styled.”

  • Сафиуллина-Мохамед Рамазанов

    we all knows it’s horribly designed
    but it was never meant to be a design car
    it is the first real mainstream FC production car
    it’s about what inside not what outside

    • pcurve

      That’s a fair point. I would clarify as, “it’s about what’s under the hood”.

    • TheBelltower

      I think Toyota is going for “visually interesting” and not necessarily “attractive.” The newest Prius follows the same methodology.

  • pcurve

    This car was probably designed by an executive who used to be a mediocre designer way back. As his hideous concept went through rounds of review, no one was able to stop it.

    My ripped up Amazon cardboard boxes look nicer than this.

  • Ary Wisesa

    I really don’t mind with its design, it looks futuristic and different to me and I like it. It’s a piece of hi-tech marvel, so I don’t see any reason to hate it. Toyota definitely think outside the convention when they designed this car. For sure not everyone agree with me, but that’s the beauty of diversity. Just imagine if everyone or everything looks and thinks similarly, what a boring world it would be.

    • TheBelltower

      I don’t believe that that means we should be so accepting of bad design. Toyota’s current cars, like the Prius, drive down the road looking like dumpsters on casters. There are unique cars that are simply gorgeous. I get why Toyota wanted something unique and interesting, but there’s no excuse for this.

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